Blake Griffin, Panini HRX Take Manhattan

It's funny the kind of shockwaves you send by signing one of the most exciting athletes on the planet to an exclusive agreement and unveiling details of the industry's first video trading card all within a span of just three days.

It’s funny the kind of shock waves you send by signing one of the most exciting athletes on the planet to an exclusive agreement and unveiling details of the industry’s first video trading card all within a span of just three days.

The headline-making hubbub surrounding Panini America’s Blake Griffin announcement and Panini HRX has reached international news destinations as far away as India. But perhaps the most impressive impressions were made right here in America.

Indeed, Panini America’s newest newsworthiness took a tasty bite out of the Big Apple late last week and early this week by appearing way larger than life on the massive Reuters digital billboard in the heart of New York City’s Times Square.

For the millions of people who caught gargantuan glimpses of Griffin and his Panini HRX video trading card on the bustling corner of Manhattan’s 7th Avenue and West 43rd Street in the last several days (just like those who see either in real life), things will never be the same.

To give you a feel for the proceedings, we offer the following stunning visuals:

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