BACKBreaking News: Panini America Bringing Kobe, Durant, Wall to Industry Summit
Panini America’s ballyhooed Black Boxes slated for distribution during next week’s 2011 Industry Summit just got a whole lot cooler.
To help celebrate the highly anticipated May launch of Panini Authentic, the company announced on Friday that inserted into three of those boxes will be instant-win cards good for autographed pairs of shoes from exclusive spokesmen Kobe Bryant, Kevin Durant and John Wall.
The shoes, signature models of Bryant’s Nike Zoom VI, Durant’s Nike Zoom III and Wall’s Reebok Zig Tech, will be awarded on site in Las Vegas and are sure to generate additional interest in the Panini Authentic business that opens to the public in May.
“We’ve put in a tremendous amount of work over the last 18 months to ensure we build Panini Authentic the right way,” says Brian Bayne, Panini America’s Memorabilia Business Manager. “We’re thrilled to share just a glimpse of the great things to come with those decision makers at the Industry Summit who will help make this launch as successful as possible.”
Company officials have conducted several private signings with all three of their superstar NBA spokesmen in recent months, acquiring their highly desirable penmanship on scarce-edition basketballs, exclusive lithographs and photographs, and the aforementioned sneakers, which will range in price from $249.99 to $649.99.
Stay tuned to The Knight’s Lance for complete coverage of next week’s Industry Summit and for additional updates on the Panini Authentic launch.
