NFL Legend LaDainian Tomlinson Stars in a Special Episode of Panini Unwrapped

Last weekend, before he served as a special guest at the annual Panini VIP Party, new Pro Football Hall of Famer LaDainian Tomlinson sat down with Panini America's Tracy Hackler for a special episode of Panini Unwrapped.  While breaking new products such as 2017 Pantheon Football and 2017 Gold Standard Football, one of the greatest running backs in NFL history…

The New 2016-17 Prestige Basketball Shines in Must-See Episode of Panini Unwrapped

Brett Whiteley has been working on the Panini America Basketball Product Development team for more than a year now. Yesterday, he finally sat down to record his history-making first episode of Panini Unwrapped. The product to be unwrapped? 2016-17 Prestige Basketball, which made its triumphant return to the hobby yesterday following a few years as a retail-only release. Whiteley sat…

2016 Select Football, 2016 Encased Football Star in Panini Unwrapped Double Feature

It's the third and final week of Valerian Ume-Ezeoke's NFLPA Externship with Panini America and the Pittsburgh Steelers center is spending his final few days with the company inside the Marketing department. High atop his to-do list this week? Starring in his second episode of Panini Unwrapped. So yesterday afternoon, we took a seat inside the Panini Unwrapped studio (also known…

Pittsburgh Steelers OL Valerian Ume-Ezeoke Breaks 2016 Plates & Patches Football

Pittsburgh Steelers center Valerian Ume-Ezeoke concluded a productive first week at Panini America as part of the NFLPA Externship program by sitting down with Tracy Hackler to break a box of the new 2016 Plates & Patches Football for a must-see episode of Panini Unwrapped. In addition to discussing his first week on the job, Ume-Ezeoke also delivered a bombshell surprise regarding…

A Special Edition of Panini Unwrapped: The Must-See 2016 Video Highlight Reel

As we prepare to bid a fond farewell to a simply magnificent 2016, we present for your viewing pleasure the sixth annual Panini Unwrapped Year-in-Review Highlight Reel. From provocative player interviews to special appearances to impact-powered promotions to Super Bowls, All-Star Games and more, it’s all here in a true must-see video sure to leave you smiling in reflection of a profound…

Revamped 2016 Elite Extra Edition Baseball Stars in New Episode of Panini Unwrapped

Panini America's completely revamped 2016 Elite Extra Edition Baseball released earlier this week equipped with a bold new packaging configuration (five cards per pack, five packs per box) and a hit-heavy scheme that makes for a box-break experience unlike the Elite Extra Edition brand has ever seen. To illustrate that point, Panini America's Tracy Hackler and Tim Trout sat down…

2016-17 Totally Certified Basketball Delivers in Must-See Episode of Panini Unwrapped

Yesterday afternoon in the Panini America HQ lobby, just in front of the festively festooned fireplace and company Christmas tree, Tracy Hackler and Keith Hower sat down with two boxes of the new-this-week 2016-17 Totally Certified Basketball and a willingness to rip. The resulting video below chronicles the experience. By all means enjoy the video. But stick around afterward to…
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