An Early Look: 2010-11 Threads Basketball

The vaunted Panini America basketball brand development team made expeditious work Monday of the quality control process for 2010-11 Threads Basketball, but were nice enough to share some of the contents with me so that I could share them with you. Good peeps, those PDT guys.

The vaunted Panini America basketball brand development team made expeditious work Monday of the quality control process for 2010-11 Threads Basketball, but were nice enough to share some of the contents with me so that I could share them with you. Good peeps, those PDT guys.

When Threads hits in early December it will stand out immediately from its 2009-10 predecessor thanks to autographed hard, wood Rookie Cards dedicated to 38 young stars of the, well, hardwood.

The cards, numbered to 399, provide a tangible difference from last year — and a conscientious one. The basketball product team wanted a departure from the Lettermen concept and will count heavily upon feedback from collectors to determine if the move was a good one.

Another key addition for 2010-11 is the All-Time Big Men insert that pays homage to basketball’s greatest gargantuans.

Of course, the product also delivers those elements collectors have come to expect from Threads, namely rich rookie content and more than 20,000 on-card autographs. The product releases December 1. Here’s a gallery of images to whet your post-Thanksgiving appetite.

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7 Replies to “An Early Look: 2010-11 Threads Basketball”

  1. Wow!!!

    Vastly improved from last year’s product. I like the placement of the jersey patches (not in the middle of a players torso, except for the base jersey patch cards). The Jersey Die Cut and Rookie Threads wood auto’s are spectacular. Those wood cards might be the early entry for insert basketball set of the year.

    I really like the Panini HOF basketball product, but those rookie hardwood auto’d cards are sweet. What will the insertion rate by for those?

  2. hey Tracy, its Adrian.

    This product came out live in Hong Kong 2 days ago and we broke around 3-4 cases. I have to say, lots of damaged base cards and as for the wood autos, while some may have dripping ink, the wood is very delicate and you really have to take care of the card. Because you can literally snap one in half.

    Just fyi. thanks
    adrian

  3. Product sounds and looks great from the preview!

    The hardwood autograph cards are a nice concept, but as Adrian mentioned above, the ink dripping sort of makes for a sloppy looking autograph. (Especially on Greivis Vasquez’s in the preview)

    I’ve been keeping an eye on eBay over the past week or so, as some of the product has already begun to pop up and have a question re: a particular card– On Stephen Jackson’s “Team Threads” card, why is the Bobcat’s old style (worn from ’04-’05 to ’08-’09) jersey used on the card? Captain Jack joined the team in ’09-’10, which was their first season with the updated pinstripe duds.

    Keep up the solid work, and thanks for the previews!

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