Exclusive: NBA Star Blake Griffin Discusses Panini HRX, the First Video Trading Card

April 11, 2011

Panini America officials revealed earlier today California-based Recom Group as the exclusive technology partner for the pioneering Panini HRX, the industry’s first video trading card.

Now, exclusively on The Knight’s Lance, we’re going to reveal a little bit more.

Rather than have us talk about how many prototypes we went through to get to this very moment when exclusive content and highlights of your favorite athletes are featured on a trading card (by the way, our first evolution/prototype for Panini HRX looks very similar to something else I saw recently), we thought we’d share what Panini’s very own Highlight Reel, Blake Griffin, thinks of the revolutionary HRX.

“That’s awesome . . . it’s groundbreaking,” Griffin said as he watched his own Panini HRX video trading card for the first time last Thursday in the office of Panini America CEO Mark Warsop. “It’s unbelievable, man. It’s crazy. You never think something like that is going to happen and then to actually see it . . . it’s going to be game-changing.”

To be sure, this is no “concept.” It’s Panini HRX — and it’s revolutionary. It will take the trading card category to new heights by providing up to 30 minutes of HD-quality video content. It will also bring collectors and sports fans in basketball, football, hockey and every other sport Panini has a presence in their very own Highlight Reel Xperience, beginning with limited Panini HRX autographed versions of Blake Griffin, Kobe Bryant, Kevin Durant and John Wall inserted into 2010-11 Totally Certified Basketball (or should we call it “Totally Licensed?”).

So, without further ado, we present this exclusive video featuring the incomparable Griffin discussing the incomparable Panini HRX. How’s that for a dream team?