Football Mystery, Hockey Newness Abound on the Panini America Routing Table

January 05, 2012


One of my New Year’s resolutions for 2012 (along with getting back into — and staying in  — shape) is venturing to the fabled Panini America Routing Table more often. I made a habit of it early last year and got some great sneak peeks along the way. But as 2011 progressed, other tasks took precedence.

Starting today, however, the Routing Table once again became a weekly ritual — and what I discovered this morning was both extremely mysterious (football) and quite revealing (2011-12 Elite Hockey and 2011-12 Contenders Hockey).

As for the mystery, let me say that there’s not much that gets past me around here when it comes to new developments on the product front. But right there before my eyes on the Routing Table just a few minutes ago were preliminary designs for either an insert in one of our late-season football products or a whole new set entirely. I’m not sure which and no one’s talking.

What I can tell you is that the designs look tremendous and appear to be for booklet cards that include autographs and memorabilia. That’s about all I know at this point. I’ll keep digging for information and keep you posted on what I discover. To be sure, though, this has the makings of something really cool.

The Routing Table also offered early examinations of products or elements of products that I do know about, namely 2011-12 Elite Hockey and 2011-12 Contenders Hockey.

(Now as always, the standard Routing Table caveat applies here: Everything you’re about to see, although very cool, is in varying stages of development, is not final and can still be changed through both internal and external approval processes. But the images will give you a great feel for the excitement to come.)

Clearly, there’s a lot to see in the gallery below. So take your sweet time in drinking it in. In the meantime, I’ll do my best to get more information on these mysterious new football cards. Stay tuned.