Knight Time: Official Blog of Panini America Still Going Strong Two Years Later

Turns out time does fly when you're having fun -- which must be why it seems like only yesterday that we started The Knight's Lance. In reality, we debuted the official blog of Panini America two years ago today -- Oct. 22, 2010 -- with a simple press release announcing the launch.

Turns out time does fly when you’re having fun — which must be why it seems like only yesterday that we started The Knight’s Lance. In reality, we debuted the official blog of Panini America two years ago today — Oct. 22, 2010 — with a simple press release announcing the launch.

More than 28,000 comments, 1,300 posts, 1,000 subscribers and countless prize giveaways later, The Knight’s Lance has become, among other things, the definitive voice for all things Panini America . . . a backstage pass to the inner workings of the trading card leader . . . a thriving collecting community . . . a must-visit daily destination . . . a frequent contributor of source material for mainstream sports Websites . . . a sounding board of innovative ideas, hot hobby opinions and good times.

“The Knight’s Lance gives us a unique platform to share what happens at Panini America,” company Vice President of Marketing Jason Howarth said in that original release. “We look forward to creating an engaging forum with collectors and retailers through the blog.”

Those collectors, by the way, deserve most of the credit. Your the ones who’ve made The Knight’s Lance so meaningful, so enjoyable, so worthwhile. Without you, there would be no us — and we never take that fact for granted.

Your the reason we update the blog with compelling content multiple times per day (whether we’re at home in our Irving, Texas, headquarters, or on the road at major shows and sporting events). You’re the reason we produce must-see world-premiere videos of our products being opened, of our products being made and of our interviews with some of the greatest athletes in the world of sports.

When you can’t make it to the biggest cards shows or the Industry Summit or the Super Bowl or the All-Star Game or the rookie photo shoots, we’re your eyes and ears on the ground, doing our best to at least make you feel like you’re there. When Panini America news breaks, it breaks right here first.

Simply, The Knight’s Lance has grown to be many things to many collectors in two short years. Here’s hoping the next two years — and the many years after that — are every bit enjoyable as these first two years have been. To everyone inside the building — but especially to everyone outside this building — who has contributed to the success of The Knight’s Lance, we say “thank you.”

Truth be told, we’re just getting started.

The Knight’s Lance By The Numbers
Posts — 1,348
Images Uploaded — 19,636
Subscribers — 1,043
Comments — 28,082
Tags Used — 1,468
Different Countries Represented Among All Visitors — 167

Top Five Most-Viewed Posts
National Treasure: Blake Griffin and His Incredibly Hot Trading Cards (Gallery)
Panini America Makes History with Michael Jackson-Worn Memorabilia Trading Cards
What If NBA Superstar Kevin Durant Played Football . . . for the Washington Redskins?
New Duds: NHL Star Dustin Byfuglien Dons Winnipeg Jets Sweater for the First Time
Panini America Previews the Official UEFA Euro 2012 Sticker & Album Collection

Our Five Favorite Player Interviews
The Can’t-Miss Panini America Interview: Dallas Cowboys Legend Michael Irvin
Hockey Great Ed Belfour Provides a Bird’s-Eye View of 2010-11 Dominion Hockey
Panini America Interviews NBA Superstar Blake Griffin
Interviewing Andy Dalton Over a Box of 2012 Prestige Football
Prime Time on Prime Cuts: Panini America’s Exclusive Interview with Deion Sanders

Five Posts That Sill Make Us Laugh
Panini Unwrapped . . . On a Gondola?
Two Hendersons, One National Treasures & the Greatest Finish in Video-Break History
A Panini Unwrapped Special Edition: The Must-See 2011 Video Highlight Reel
Panini Unwrapped World Premiere Video: 2011 Justin Bieber 2.0 (Surprise Ending)
The Toronto Expo Interview Panini America Doesn’t Want You to See

Our Five Favorite Production Videos
Video: Panini America Takes Ryan Kesler’s Game-Used Stick from the Ice to the Insert
Houndstooth Hat Trick: Turning a Classic Bear Bryant Collectible into 100 of Them
How’d Panini America Do That? Production Line Video Details Laser-Cutting Process
Panini America World Premiere Video: Collating the High-Dollar Hits
The Trading Card Production Line: A Panini America World Premiere Video


36 Replies to “Knight Time: Official Blog of Panini America Still Going Strong Two Years Later”

  1. Congrats on the 2 years and here is to many more years of great products and great interaction with the fans. You guys rock.

  2. Congrats on 2 years!!! I enjoy this blog very much and hope it contiues and grows with as much success as the products that Panini releases year after year. Panini is by far the greatest card company right now and I don’ see that changing anytime soon!!! Keep up the great work!!!

  3. Congratulations Panini on 2 fast years. This blog gets better and better everyday. You guys truly have revolutionized the collecting world in that short amount of time. I love the contest and giveaways, and the products keep on improving every year.

  4. Congratulations for your 2nd year anniversary!
    Kudos to Tracy Hackler for the great, exciting way of updating us on the new, and up and coming products from our beloved Panini!
    Salute Tracy!
    For all the staffs for their continued hard work, great ideas, and innovation for higher quality of the products, we the collectors love you all for that.
    Great dedications and quality product care!
    So expect the same way to us collectors!
    So Thank you again Panini!
    We are all like a family, collectors and panini!

    We love them and keep it up!

  5. I believe a “thank you” should be returned to you. I look forward to reading your posts that are filled with great info, and insight everyday. Congrats and keep the great posts coming!

  6. Happy 2nd Anniversary Knights Lance. I want to make a suggestion if I may. The new look is cool and all, but can you make the color for the comments darker. It is hard to read the grey letter against the white background. Makes it a little hard on the eyes, if you know what I mean. Other than that, nice upgrade.

    1. I’d have to agree on making the comments darker. The Knight’s certainly got an upgrade. Are they the Knights that say…….Pa NI-NI? Sorry, bad Monty Python reference!! Congrats on two years!

  7. Congrats on the official 2 year anniversary to everyone at Panini America. It is the single best blog on the internet and the only one I can proudly say I visit regularly. Thanks for all the great work!

  8. First off, congrats again on 2 great years.

    I also like the new look for the most part…anyway to make the comments look a little nicer? White background with grey text is my only complaint. Keep up the great work.

  9. Glad I found this blog 2 years ago. I have not missed a post or not missed commenting on one..hopefully you have noticed 🙂

    Congrats on a great 2 years. Panini continues to put out the best products on the market. No lie!! They Topp all others and are always swinging over the Upper Deck to make their products stand out in hobby shops with their tremendous promotions, retail stores with cards and stickers and many more places and are always Press Pass-ing others in customer service. Gotta Leaf…meant Love Panini.

    1. haha this is awesome

      grats on the 2 years, time flies. I rmb when Tracy used to be doing unwrapped videos for Beckett. Oh the times.

  10. Congrats on 2 years Panini! Tracy you have done an amazing job with this website! You keep us collectors informed about all new releases and interviews and so on and so on. Thank you for everything you do for us TrAcy. Keep up the great work as always brother! I was kind of hoping my meet and greet with Kobe made the top 10! Ha ha

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