Must See: Routing Table Delivers First Look at 2010-11 National Treasures Basketball

May 10, 2011

So I was back in Product Development early this morning helping NFL Brand Manager Carlos Torrez and NFL acquisitions guru Joe White QC a few early retail boxes of 2011 Prestige Football (great-looking product this year, by the way).

On my way back to marketing, I passed the vaunted Panini America Routing Table and had to do a double take. Then a triple take. Right there in plain sight waiting to be proofed were a few early glimpses of 2010-11 National Treasures Basketball, nothing less than one of the most anticipated products of the entire collecting year.

I’m happy to report that the early images did not disappoint. Although most collectors will no doubt take a keen interest in the set’s vaunted Rookie Card designs, I was absolutely blown away by the ABA Legends insert shown in the gallery below. 

Although a lot can change between now and when the product hits in early August, the following Routing Table reveal does provide a telling, tantalizing look at the product in these early stages of development. In addition, we’ve also provided a sneak peek at the colorful Fabric of the Game Jumbo designs slated for 2010-11 Totally Certified Basketball

Stay tuned for a full Panini Peek preview of 2010-11 National Treasures — as well as more from the quality-control process for 2011 Prestige Football — in the coming days.

Now as always, the following Routing Table caveat must be added: These are not final proofs and are subject to change throughout the production process. Still, here’s betting that I won’t be the only one double-taking glimpses at these beauties.