Must-See Video & Gallery: Panini America's 2012 NFLPA Rookie Premiere "VNR"

May 24, 2012

Every year in conjunction with the NFLPA Rookie Premiere, Panini America officials work closely with the future NFL stars in attendance to produce a comprehensive Video News Release (or “VNR” as it’s known in mainstream media circles) chronicling the day’s events. Once the final cut of the VNR has been approved by the NFLPA, usually some time late Saturday night, it is distributed via satellite to any media outlets who want to use it.
Since the first satellite feed Sunday afternoon, this year’s VNR already has been picked up by more than 100 television stations who simply can’t wait to deliver coverage of their market’s top rookies producing their first Panini America NFL trading cards. This year, for the first time ever, we’re also making the VNR available to you in its entirety via the two special videos below.

An essential part of the VNR process is to include special card mock-ups previewing examples of what each player’s first Rookie Cards will look like. This year, we dropped action photography from Saturday’s shoot into our base 2012 Score Football design, replaced the Score logo with a Panini logo for the sake of branding and dropped them in with each of the 35 player’s highlight package.
After you’ve watched the videos, stick around to checkout the complete VNR card gallery.
Here’s Part 1 of Panini America’s 2012 NFLPA Rookie Premiere VNR:

Here’s Part 2 of Panini America’s 2012 NFLPA Rookie Premiere VNR:

And here’s the complete 35-card Panini America NFLPA Rookie Premiere Gallery: