‘Whose Autographs Arrived Today?’ Contest Answers Revealed, Winner Announced

OK, so last week we unveiled a "Whose Autographs Arrived Today?" contest and asked visitors to identify 12 unidentified autographs from that day's list of arrivals. Well, judging by the overwhelming response (thank you very much), this appears to be a contest worth revisiting sooner rather than later. While we included quite a few "gimmes" on our list of 12,…

Promotions Add Pop to Panini’s Official NFL, NHL Sticker & Album Collections

It's one thing to have the launch of Panini America's official NFL Sticker & Album Collection announced in the middle of Times Square for everyone to see. It's something else altogether grass-rootsy and different -- yet perhaps every bit as effective -- to have almost 600,000 albums and more than 1.5 million sheets of stickers (covering both the NFL and NHL collections) distributed absolutely free inside market-leading newspapers…

An Early Look: 2010-11 Threads Basketball

The vaunted Panini America basketball brand development team made expeditious work Monday of the quality control process for 2010-11 Threads Basketball, but were nice enough to share some of the contents with me so that I could share them with you. Good peeps, those PDT guys. When Threads hits in early December it will stand out immediately from its 2009-10 predecessor…

An Early Look at 2010-11 Donruss Hockey

I'm not bragging or anything, but I had the chance earlier today to bust two early boxes of 2010-11 Donruss Hockey in the name of "quality control." Suffice it to say, I was impressed with what I saw and I'm quite certain you will be, too. Donruss Hockey, which includes hockey's celebrated Fans of the Game premiere, is another old-school-style set (on the heels of…

A Panini Peek World Premiere: 2010 National Treasures Football

With most Panini Peek segments, I try to deliver some flowery introductory prose to describe the product images you are about to see for the first time. But as we all know, National Treasures Football is a product that needs no introduction. Besides, it's tough to find the right words to describe a product that so often leaves you speechless.…

Behind the Scenes: Panini America at Packout (with exclusive video)

The long list of my sports heroes actually isn't long at all. John Elway's at the top, followed by the likes of Carlton Fisk, Vance Johnson, Ed McCaffrey, Tim Tebow, Larry Fitzgerald, Clint Dolezel and Will Pettis. That's about it. But after the events of Friday morning, I'm contemplating adding one more to the list: John Mata. Who's John Mata?…

The Happiest Award on Earth

Panini America took home a most prestigious piece of hardware recently that had nothing to do with Kobe Bryant, John Wall, Peyton Manning, Tim Tebow or Alexander Ovechkin. No, the superstars of this particular product were way more animated. Literally. During the Disney Consumer Products North America  Sales Meeting Entertainment Showcase held earlier this month at Disneyland, Panini America was honored with the 2010 Product Quality…
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