Panini Unwrapped: 2010 Certified Football

[youtube=https://www.youtube.com/watch?v=hV6G_1cN6UY&fs=1&hl=en_US] Join Tracy Hackler and Carlos Torrez for the premiere episode of Panini Unwrapped, a six-minute thrill ride spent with the first box of 2010 Certified Football.

The Drool Gallery: 2010 Certified Football

Just when I feared the work week would end without just one more slobber-knocking ensemble of images, along comes Panini America Production Manager Stephanie Carlson Friday afternoon to the rescue. I intercepted Carlson, who was fresh from the packout vendor across town, as she made her way back to customer service with a jaw-dropping bounty of collection-making gems from 2010 Certified Football.…

From the Floor: 2010 Toronto Fall Expo

In addition to being a darn fine marketing guy, Panini America's Scott Prusha is also something of a budding photographer. It's an enticing combination to be sure, and one that leads to opportunities such as this to showcase the opening hours of the 2010 Toronto Fall Expo. Prusha packed his belongings and headed north of the border Thursday morning -- along with Panini teammates Al…

Follow Us Friday Twitter Contest: 2010-11 Limited Basketball

Look, there's no need to be shy. We want more Twitter followers at Panini America and we don't care who knows it. So, in an effort to gain more Twitter followers, we're going to provide some sweet trading cards as an incentive. This week, we're offering the five gems you see above from the new 2010-11 Limited Basketball release. How can…

Wall-to-Wall John Wall

Think John Wall is NBA ready? Six games into his career, the electrifying guard dropped 19 points, 10 rebounds and 13 assists on the Houston Rockets last night in a 98-91 Washington Wizards win. In doing so, Wall became the third-youngest player in NBA history to record a triple-double. Only LeBron James and Lamar Odom were younger, but they weren't exclusive Panini America…

On the Routing Table Today: Limited, Century Collection, Timeless Treasures

I was high-tailing it down the far corridor toward the Product Development room today when I was stopped in my size-10 tracks by the vibrant, stop-sign-red shade of paperwork perched predominantly atop the infamous  "routing table." In particular, these gifted pieces of paper contained the first gorgeous looks I'd seen of some inserts slated for 2010 Century Collection, due out in late December. Based on this early glance, it's…

Quality Controlling 2010-11 Rookies & Stars Basketball

I was jarred today from a mid-afternoon brainstorming session (OK, it was a nap) by the feverish unwrapping of packs just to my left. Past Scott Prusha's desk and just over Al Muir's hair, I could see Basketball Brand Managers Aik Tongtharadol and David Porter making quick work of a few just-delivered quality control cases of 2010-11 Rookies & Stars Basketball. (more…)

A Few Quality Minutes with the Phoenix Coyotes’ Oliver Ekman-Larsson

The Swedish-born Oliver Ekman-Larsson has a name like a law firm but he's way more offensive. The point-minded defenseman, the sixth overall pick of the Phoenix Coyotes in the 2009 NHL Entry Draft, has scored 16 points in 21 career international games. He helped Sweden to bronze-medal finishes in both the 2010 World Junior Championships and World Championships, tallying eight…
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