There was a time in the sports collectibles industry (like 15 or so year ago), when Promo or Sample Cards were as much a part of a new product release as fancily worded press releases and mylar wrap. These so-called Sample Cards were a way for manufacturers to preview the look and feel of an upcoming set. And the more unique the design or the technology, the more the need for the Promos. And so it is with Panini America’s upcoming 2017-18 Vanguard Basketball release.
Just “encase” you were wondering . . . it’s true. Panini America’s Encased brand that made a successful debut in the NFL last season by delivering one BGS-graded autograph card per box (along with a choice selection of other high-end hits) is crossing over to the hardwood. In early May, 2017-18 Encased Basketball arrives in hobby shops across North America with an array of captivating tributes to the hottest 2017-18 rookies and to the greatest current stars and all-time greats. Encased also delivers some of the most poignant, personality-revealing photography of the season.
If ever there was a reason for Panini America to return the landmark Contenders brand to the hardwood, the spectacular 2017 NBA Draft Class is it. And so it is that for the first time since the 2012-13 NBA season, Contenders Basketball will return to the marketplace. Set to arrive in late February, 2017-18 Contenders Basketball will deliver a distinct Contenders experience featuring hard-signed Rookie Ticket Autographs, Premium Edition Rookie Ticket Autographs, Historic Rookie Ticket Autographs and more.
Panini America unintentionally created an industrywide furor earlier today when company officials opened up the preorder window for 2017-18 Prizm Basketball “1st Off The Line” boxes, a development that lead to an unprecedented spike in web traffic to the official online store and the Panini Direct app. The result: More than 120,000 web sessions, a temporary decline in website performance and a quick sellout of the product. Clear indicators one and all that the 2017-18 NBA rookie class is going to be a mammoth driver for the licensed trading card market this season and well beyond.
Panini America officials last month unveiled the company’s unique “1st Off The Line” program that gives fans and collectors the opportunity to purchase and receive a limited quantity of select trading card products early. The program — which also includes limited content available exclusively in “1st Off the Line” versions — officially launched in mid-September with 2016-17 Immaculate Basketball (which sold out in less than an hour) and has continued in recent weeks with 2017 Prizm Football and 2017 National Treasures Baseball. Today, basketball returned to the “1st Off The Line” spotlight with a special edition of 2016-17 Flawless Basketball.
Panini America is aiming to deliver a technicolor twist to the world of basketball cards later this fall with the all-new 2017-18 Ascension Basketball, easily one of the most vivid, striking product releases you’ll see all season long. The product delivers a colorful collecting experience equipped with autographs of the scintillating 2017 NBA Draft class and the game’s top veterans.
Panini America officials last month unveiled preliminary details of the company’s new “1st Off The Line” program that will give fans and collectors the opportunity to purchase a limited quantity of select trading card products early. Today, the program officially begins with a 2016-17 Immaculate Basketball product that will feature an FOTL-exclusive Emerald parallel limited to just five copies. All “1st Off The Line” program will be available exclusively through the Panini America online store and through the Panini Direct app.
From the day we first released the initial glimpses of Panini America’s new 2016-17 Grand Reserve Basketball earlier this month, the buzz has been building. On May 2, however, all we had were the first hard-signed returns from the new release. Today, we finally have complete details. Set to arrive in late June, the new release delivers two autographs and one additional autograph or memorabilia card in every box (eight cards per pack, three packs per box, eight boxes per case).
The debut edition of Panini America’s Select Soccer franchise last season set the tone, giving soccer collectors who hadn’t yet been exposed to the Optichrome effects of the Select experience a crash course in what has worked so well for so long in the worlds of basketball and football. For its highly anticipated sophomore release, Panini America is striving to embed 2016-17 Select Soccer into the hearts of soccer collectors everywhere.
The colors are totally vibrant, the checklist is totally stacked and the chase elements, as always, are totally captivating. But, then, what would you expect from Panini America’s popular Totally Certified Basketball franchise? That’s a rhetorical question, of course. What collectors have come to expect are the magnetic Mirror parallels, rich Rookie Card content (including key hard-signed autographs) and that strategic-and-enchanting use of rainbow holofoil.