Panini America Behind the Scenes: Packing out 2011-12 NBA Hoops Basketball

February 17, 2012

For those countless passionate collectors out there who’ve waited way too long for some new NBA trading cards to consume, we’ve got terrific news: Panini America’s 2011-12 NBA Hoops Basketball is coming — and it is spectacular.

That’s my quick assessment of the product after spending most of the morning with Keith Hower and Wes Elliott — two of Panini America’s NBA Product Development folks — at the company printing facility across town packing out the throwback juggernaut and quality controlling it.

From the updated photography to the Glossy parallels to the two autographs per box to the bevy of inserts to the price point ($1 per pack at retail; $2 per pack at hobby), 2011-12 NBA Hoops has the look of an instant classic. Oh, and it also has the first base cards and autographs of global sensation Jeremy Lin as a member of the New York Knicks.

Simply there’s something to love in this product from the first pack to the last. The product begins shipping Monday, so collectors everywhere will start discovering that firsthand soon. But until then, the following images taken this morning should provide a jubilant crash course in what collectors can expect.

Enjoy it, and stay tuned to The Knight’s Lance for tons more coverage of the first NBA product of the new season, including more images and exclusive video from the printing facility floor.