Panini America Inks Top NFL Draft Prospect Saquon Barkley to Exclusive Agreement

March 19, 2018

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Panini America, the world’s largest licensed sports and entertainment collectibles company, announced today that it has reached an exclusive agreement with former Penn State University running back Saquon Barkley for trading cards and memorabilia. The exclusive partnership, facilitated through negotiations with Roc Nation Sports, makes Barkley the fourth NFL player to become an exclusive member of Panini Authentic, the memorabilia division of Panini America, joining Andrew Luck, Dez Bryant and Leonard Fournette.

Barkley’s first licensed trading cards – honoring his spectacular performance at the NFL Scouting Combine – sold out within hours of releasing on the Panini Instant on-demand platform earlier this month. Barkley will be featured prominently throughout Panini America’s 2018 NFL product line and his autographed memorabilia will be available exclusively through Panini Authentic.

“Saquon Barkley is a franchise-type talent that promises to be one of the first players selected in the upcoming 2018 NFL Draft. We’re thrilled to partner with him in such a meaningful way as he begins his NFL career,” said Mark Warsop, Panini America CEO. “Fans and collectors almost instantly devoured his first Panini America trading cards on the Panini Instant platform. That demand is certain to increase throughout his rookie season. Barkley will absolutely be a key driver for our NFL business in 2018.”

“Saquon is a special talent with unprecedented abilities on and off the football field,” said Michael Yormark, President & Chief of Branding and Strategy at Roc Nation Sports. “Panini and Roc Nation Sports have a very special relationship and this partnership is yet another example of that. We are thrilled to have them behind Saquon as he begins his NFL journey.”

During a spectacular career at Penn State, Barkley rushed for more than 3,800 yards and 43 touchdowns. He also caught 102 passes for 1,195 yards and eight more touchdowns. He’s projected by many experts to be a top-10 pick and the first running back selected in the upcoming 2018 NFL Draft.

Stay tuned for additional coverage of what Panini America has in store for this special partnership.

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