Panini America Keeps Busy in the Big Apple with Stadium Series, Super Bowl (Gallery)

January 30, 2014

Panini America Wednesday at the Super Bowl & Stadium Series (48)

NEW YORK — On a Wednesday night in Yankee Stadium when bone-jarring freeze rendered thumbs too numb to Tweet (literally), Panini America officials attempted to stay warm during the NHL Stadium Series game between the New York Rangers and the New York Islanders by distributing thousands of free NHL sticker albums and packs of 2013-14 Score Hockey.

The flurry of activity on the Yankee Stadium concourse just outside section 104 made for a chilling, intense and enjoyable conclusion to a hectic Wednesday in New York that began in the morning when Panini America brought Pro Football Hall of Fame finalist Aeneas Williams to the NFL Shop at Macy’s Herald Square to sign autographs.

Indeed, between the NHL Stadium Series and continued activation surrounding Sunday’s Super Bowl XLVIII, Panini America officials have been bustling throughout the Big Apple. In the gallery below, we provide just some of the highlights from yesterday’s big day. Stay tuned to The Knight’s Lance tomorrow for a complete recap of today’s events, which included more signings at Macy’s (Jason Pierre-Paul and Jeremy Kerley) and a media tour of Radio Row and the ESPN compound with Buffalo Bills quarterback EJ Manuel to promote Friday’s Panini Pop Warner Skills Clinic.