Panini America Keeps Busy in the Big Apple with Stadium Series, Super Bowl (Gallery)

NEW YORK -- On a Wednesday night in Yankee Stadium when bone-jarring freeze rendered thumbs too numb to Tweet (literally), Panini America officials attempted to stay warm during the NHL Stadium Series game between the New York Rangers and the New York Islanders by distributing thousands of free NHL sticker albums and packs of 2013-14 Score Hockey.

Panini America Wednesday at the Super Bowl & Stadium Series (48)

NEW YORK — On a Wednesday night in Yankee Stadium when bone-jarring freeze rendered thumbs too numb to Tweet (literally), Panini America officials attempted to stay warm during the NHL Stadium Series game between the New York Rangers and the New York Islanders by distributing thousands of free NHL sticker albums and packs of 2013-14 Score Hockey.

The flurry of activity on the Yankee Stadium concourse just outside section 104 made for a chilling, intense and enjoyable conclusion to a hectic Wednesday in New York that began in the morning when Panini America brought Pro Football Hall of Fame finalist Aeneas Williams to the NFL Shop at Macy’s Herald Square to sign autographs.

Indeed, between the NHL Stadium Series and continued activation surrounding Sunday’s Super Bowl XLVIII, Panini America officials have been bustling throughout the Big Apple. In the gallery below, we provide just some of the highlights from yesterday’s big day. Stay tuned to The Knight’s Lance tomorrow for a complete recap of today’s events, which included more signings at Macy’s (Jason Pierre-Paul and Jeremy Kerley) and a media tour of Radio Row and the ESPN compound with Buffalo Bills quarterback EJ Manuel to promote Friday’s Panini Pop Warner Skills Clinic.

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8 Replies to “Panini America Keeps Busy in the Big Apple with Stadium Series, Super Bowl (Gallery)”

  1. Hey. thank you fo a gret event! more pics here:http://instagram.com/paninihockey
    will we see Panini in Chicago? And what about the Heritage Classics? I got tons of questions from fans who will be there. I know you will but I dont have the official news yet. Work up some heat Tracy but stay cool!

  2. Pretty exciting week of sports in NY/NJ, one of my friends went to Sunday’s hockey game and said he couldn’t get anywhere near your booth to get a single card or sticker. Thanks Tracy!

  3. Always a fan of these behind the scenes. Crazy but fun week for sure you guys are having! Keep up the hard work and behind the scenes!

  4. re: The Hidden Panini Knight’s images contest – Either, I am blind or you guys haven’t hidden the images as of 3:12pm CST. Is it possible that the images have not yet been updated OR that the wrong links are posted? Can’t believe I spent 45 minutes looking and didn’t find a single one… Thanks for all the fun contests!

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