Panini America Live Redemption Trade-Up Promo Returns to 2013 Toronto Fall Expo

November 04, 2013


The Panini America Redemption Trade-Up Program that has become a staple of the company’s booth at hobby shows across North America is back by popular demand. Panini America officials announced on Monday that the company will return the successful program to this weekend’s 2013 Toronto Fall Expo.

The unique initiative — exclusive to hockey this weekend — will be conducted live at the Panini America booth and will afford those collectors in attendance holding multiple outstanding redemption cards four months or older the opportunity to trade them in for a card or cards of higher value. (Although hockey will be the only sport available to choose from, collectors with other sport’s redemptions are invited to participate as well if desired.)

For example, a collector holding four outstanding redemption cards with a combined Beckett value of $100 will have the chance to swap those four cards for one $100 card via a carefully constructed grab-bag system. The Panini America Customer Service team has assigned values to replacement stock and will offer grab bags containing one autograph or prime memorabilia card at $50, $100, $150 and $200 levels.

Each grab bag will offer minimum values at the depicted levels but many will deliver more than the listed value. Some $50 grab bags will contain cards valued at as much as $80, $100 grab bags will contain cards valued at as much as $140, $150 grab bags will contain cards valued at as much as $175 and $200 grab bags will contain cards valued at as much as $250. Each grab bag may also include live onsite redemption cards good for boxes of product.

In order to help expedite the process, collectors participating in the Panini America Redemption Trade-Up program are encouraged to bring with them print outs from the Panini America Website of the outstanding redemptions they want to have replaced at the Expo. Customer Service Manager David Sharp will be onsite to verify the outstanding redemptions as well as their values before completing the replacement process.

Each redemption card being swapped out must be ALREADY PENDING in the system, past four months and collectors may swap out up to $400 in value at the show while supplies last. Collectors also will be required to sign a waiver that states they agree to the random pulled replacement.

Along with the Panini America Redemption Trade-Up Program, Panini America also invites those who participate in both the wrapper redemption program and box wars to trade out any redemption cards that are pulled for a live card on the spot.

The Panini America Redemption Trade-Up program will begin Friday, November 8, and will run from 2-8 p.m. Stay tuned to The Knight’s LanceFacebook and Twitter for additional details and times. You can find the Panini America Customer Service Manager on Twitter right here.