Panini America Offers a Sneak Peek at the New 2011-12 Past & Present Basketball

For most Panini Peek posts here on The Knight’s Lance, we’d try to think of a few witty transitions that bridged us into the real meat of a new product preview. But the never-been-done-before 2011-12 Past & Present Basketball is far from your ordinary new release.
It’s a product with no road map and no legacy of predecessors to help shape new iterations. Given these special circumstances, we thought it best to quote directly from the brand identity statement crafted by the Panini America NBA Product Development team.

• “2011-12 Past & Present Basketball is a new Panini America brand designed to embrace the extreme differences between vintage cards and cutting-edge print technologies in one unique product. The product will incorporate four new print technologies in the Breakout, Changing Times, Fireworks and Raining 3s inserts  showcasing water, fire and special texture effects.”
• “2011-12 Past & Present will incorporate sleek, clean and crisp designs allow the autograph to really pop off the card.”
• “Elusive Ink autographs feature some of the hobby’s toughest autographs while Modern Marks autographs
• feature the signatures of today’s biggest stars.”

The 2011-12 Past & Present Basketball base set will feature two different vintage-themed designs with a short-printed third variation. In addition, the product will mark the beginning of Panini America’s Dual Rookie Redemption program and will include the first redemption cards for 2011-12 and 2012-13 Rookie Cards.
The product is slated to release May 9 and every 20-pack box will deliver three autographs, one memorabilia card, four Bread for Energy, three Bread for Health, one Bread for Life, four Changing Times, two Raining 3s, two Fireworks and four Breakout inserts.
You can get your first extended look at this refreshing new-meets-nostalgia launch in the gallery below. Stay tuned to The Knight’s Lance for additional information.