Panini America On Location: The Curtain Closes on the 2011 National Convention

August 08, 2011

ROSEMONT, Ill. — Sundays at the National Sports Collectors Convention are historically light on foot traffic and heavy on exhibitors packing up in advance of an early exit.

But in a fitting finale to the 32nd edition, the Panini America booth remained jam-packed until the exhilarating end, filled with loyal collectors and crazy excitement until the doors closed at 5 p.m. local time.

A wildly successful wrapper-redemption program left Panini America out of packs on Sunday. No worries. The company simply doubled up on the number of Box Wars it conducted during the show’s final hours, ensuring another frenzied day filled with more prizes, more show-floor sales and more intense customer satisfaction.

The following gallery details some of Sunday’s sweetest sights.