Panini America Reaches Exclusive Trading Card Agreement with University of Oregon

December 15, 2014

Oregon Panini Blog

Panini America, the world’s largest sports and entertainment collectibles company, announced today that it has reached an exclusive multi-year trading card agreement with the University of Oregon that will allow the company to use the schools’ team logos and university marks in its trading card products for college-specific trading card sets as well as Panini’s professionally licensed products for the NBA, NFL, NFL Players Inc. and MLBPA. The deal was negotiated on behalf of the University of Oregon by Atlanta-based Fermata Partners, which recently announced a licensing agreement with the school.

As part of the agreement, Panini will produce a number of University of Oregon-only trading card collections throughout the agreement featuring prominent athletes that have played for the University of Oregon across all sports, as well as famous alumni.

“As the College Football Playoff nears, we are excited to announce the University of Oregon as an exclusive Panini partner. The Ducks have such a dynamic brand and we look forward to representing that and producing compelling trading card products for Oregon fans and all college sports fans,” said Mark Warsop, Panini America CEO.

The University of Oregon is the latest school to sign on as an exclusive trading card partner of Panini, joining more than 225 other universities including the University of Texas, University of Georgia, University of Kentucky, University of Miami, Baylor University, Mississippi State and Kansas State University. 

“Panini’s strong commitment to distribution and marketing coupled with their ability to producing compelling trading card products for their partners make them an ideal partner to work with the University of Oregon,” said Matt Dyste, the University’s Director of Marketing & Brand Management. “We look forward to working with Panini to help continue to expand the University of Oregon brand on a national level and within the trading card category.”

Stay tuned to The Knight’s Lance for additional coverage.