The last time Panini America came to Los Angeles -- in late March for the first of the company's two sponsored events in conjunction with the Lakers -- Kobe Bryant gave away a pair of his autographed sneakers to help spread the word about Panini Authentic.
The last time Panini America ventured west to Los Angeles — in late March for the first of the company’s two sponsored events in conjunction with the Lakers — Kobe Bryant gave away a pair of his autographed sneakers to help spread the word about Panini Authentic.
Tonight, company officials return to the Staples Center intent on making sure their message sticks around all postseason long.
Fans attending this evening’s game between Bryant’s Lakers and the rival San Antonio Spurs will receive an official 2011 Panini America NBA Sticker Album and a special commemorative sheet of six stickers to help jumpstart their collections.
For those counting at home, that’s 20,000 albums and 20,000 sticker sheets — on the heels of distributing thousands of packs of 2011 Panini NBA Adrenalyn packs during that late-March visit.
As if fans in the area didn’t have enough reasons to attend tonight’s clash between Western Conference heavyweights.
Until tipoff, then, here’s hoping this gallery from Panini America’s last Lakers night will get you game ready.