Next Monday during the opening day of the 2019 Industry Summit in Las Vegas, Panini America officials will team with NASCAR drivers and company executives to present Industry Summit attendees with a unique look inside the sport’s vibrant collecting business. “The Power of NASCAR: Engaging Fans at the Track and through Collectibles” will deliver expert insight from an impressive panel that includes defending NASCAR champion Joey Logano, Xfinity driver Gray Gaulding, Paul Sparrow, NASCAR Managing Director of Licensing and Consumer Products, and Panini America’s Jason Howarth (Vice President of Marketing) and Nick Matijevich (Director of Product Development).
The panel will address, among other topics, how NASCAR trading cards drive interaction at the track, how NASCAR trading cards drive fan engagement and how NASCAR trading cards have evolved in recent years. Following the panel, both Logano and Gaulding will participate in a Meet and Greet with Summit attendees as well as hand out special event-exclusive autographed cards.
“2019 has been a banner year for us in the NASCAR arena, not just in terms of product performance but also in terms of exposure, reach and marketing activation,” said Howarth. “The panel discussion affords us the opportunity to not only celebrate 2019 but also share our excitement for the future with the industry’s market-makers. We’re excited.”