Panini America to Roll Out Live Redemption Trade-Up Program at the 2012 National

July 10, 2012

Panini America officials on Tuesday announced that the company will introduce a groundbreaking Live Redemption Trade-Up program during next month’s 2012 National Sports Collectors Convention in Baltimore.

The unique initiative will be conducted live at the Panini America booth and will afford those collectors in attendance holding multiple outstanding redemption cards four months or older the opportunity to trade them in for a card or cards of higher value.

For example, a collector holding four outstanding redemption cards with a combined Beckett value of $100 will have the chance to swap those four cards for one $100 card via a carefully constructed grab-bag system. Prior to the National, the Panini America Customer Service team will assign values to replacement stock and will offer grab bags containing one autograph or prime memorabilia card at $50, $100 and $200 levels.

Each grab bag will offer minimum values at the depicted levels but many will deliver more than the listed value. Some $50 grab bags will contain cards valued at as much as $80; $100 grab bags will contain cards valued at as much as $140 and $200 grab bags will contain cards valued at as much as $250. Each grab bag may also include live onsite redemption cards good for boxes of product.

The Panini America Redemption Trade-Up program will be separated by sport, and collectors will get to choose what sport they select as a replacement.

In order to help expedite the process, collectors participating in the Panini America Redemption Trade-Up program are encouraged to bring with them print outs from the Panini America Website of the outstanding redemptions they want to have replaced at the National. A Customer Service team member onsite will verify the outstanding redemptions as well as their values, before completing the replacement process.

Each redemption card being swapped out must be a minimum of four months old and collectors may swap out up to $400 in value at the show while supplies last. Collectors also will be required to sign a waiver that states they agree to the random pulled replacement.

The Panini America Redemption Trade-Up program will begin Wednesday, August 1, and will run from 5-8 p.m. Stay tuned to The Knight’s Lance, Facebook and Twitter for additional details and times, including a preview of the cards that will be available in the program.

You can find the Panini America Customer Service Manager on Twitter right here.

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