Panini America’s Black Friday Answers the Question: Whatever Happened to This?

November 15, 2011

The mounting excitement surrounding next week’s revolutionary Panini America Black Friday hobby shop promotion has reached palpable levels. By now, most dealers and collectors know about the program, they just don’t know much about what’s inside the exclusive Black Friday product.

That will change in a big way in the coming days, as Panini America begins pulling the curtain back on the extraordinarily cool content packed into this unique set, beginning with today’s preview of Black Friday’s tribute to Super Bowl XLV.

Back in March, we created quite a stir with the announcement that we had acquired some game-used end zone pylons from the Green Bay Packers’ exhilarating 31-25 victory over the Pittsburgh Steelers. The collecting community immediately began speculating on exactly how we might use the brightly-colored, big-game memorabilia.

Finally, we have an answer — and it’s only in Black Friday.

As you’ll see below, game-used Super Bowl XLV pylons, footballs and superstar autographs are at the center of Black Friday’s Super Bowl insert that includes rare cards devoted to the likes of Super Bowl XLV MVP Aaron Rodgers, his trophy-winning teammates and the key Steelers.

Enjoy this exclusive sneak peek and know that we’ll be providing additional details on Black Friday all week long, including information on other aspects of the set, participating shops and how you get involved online. Stay tuned.