Panini America’s Justin Bieber 2.0 Card Set Offers Bieber-Worn Clothing, Autographs

November 02, 2011

Bravado, the only global, 360° full service merchandise company, and Panini America, the leading global publisher of sports and entertainment collectibles, have brought international superstar Justin Bieber back for a repeat performance with the release of the official Justin Bieber 2.0 trading card set.

Panini America’s second Bieber card set follows last fall’s wildly successful debut and will deliver 150 new cards, 30 new collectible stickers, all-new photography and, for the first time ever, trading cards embedded with pieces of Justin Bieber-worn clothing acquired from photo shoots and events. Justin Bieber 2.0 will also include randomly inserted Bieber autograph cards.  In addition, five lucky fans will find special Justin Bieber 2.0 trading cards redeemable for uncut, full pieces of Bieber-worn clothing.

“We are excited to work with Panini again to bring this new Justin Bieber collection of trading cards to all of his fans in advance of the holiday shopping season,” said Felix Sebacious, Senior Vice President of A&R for Bravado. “This new line of trading cards will be highly collectible and bring new elements including Justin Bieber-worn clothing embedded into trading cards.”

Added Panini America CEO Mark Warsop: “We had high expectations for our first Justin Bieber release last year and were blown away by how fans and collectors accepted it. We wanted Justin Bieber 2.0 to bring loyal fans closer to Justin more than ever before by incorporating Justin Bieber-worn clothing into the trading cards and five lucky fans will find uncut, full pieces of Justin Bieber-worn clothing!”

Panini America’s official Justin Bieber 2.0 collection will be available at Claire’s, FYE, 5-Below, Walmart, Target, Dollar Tree, Hastings, Shopko, Meijer and Books-a-Million stores nationwide and online at

Justin Bieber 2.0 trading card packs retail for $2.99 and include nine cards and one sticker.

Get an exclusive sneak peek at some of the cards in the set below, and stay tuned to The Knight’s Lance later today for the world premiere Panini Unwrapped episode that includes the first box break and closer looks at the pieces of clothing five lucky Bieber fans can win.