Panini America’s Pink Prizms Pay Tribute to the NFL’s “A Crucial Catch” Campaign

October 02, 2014

Panini America 2014 Prizm Football Pink Prizms (3)

The NFL and its players will be taking a decidedly pink tint to the field in Week 5 with the kickoff of the league’s annual “A Crucial Catch” breast cancer campaign, an October partnership with the American Cancer Society focused on the importance of annual breast cancer screenings for women. So when the Minnesota Vikings face the Green Bay Packers later tonight at Lambeau Field, players on both teams will be sporting vividly hued reminders (wristbands, towels, gloves and more) of the noble cause.

Once again this season, Panini America is doing its part to bring awareness to the #NFLPink initiative in the football card arena, this time with the addition of a unique Pink Prizm parallel inside the Hobby Jumbo version of 2014 Prizm Football, out in hobby shops across North America tomorrow.

The striking Pink Prizm cards (including autograph versions) offer a refreshing twist to a Prizm brand bolstered this season by several new Prizm parallels. In the gallery below, we provide a must-see gallery of just some of the cards. Panini America will also include unique #NFLPink player-worn memorabilia cards in next month’s 2014 Black Friday promotion. We’ll have more details on that in the coming weeks.

Throughout October, NFL players, coaches and referees will wear pink game apparel on fields with pink ribbon stencils and with special game balls and pink coins to help raise awareness for this important campaign. In addition, the pink apparel worn at games by players and coaches, along with special game balls and pink coins, will be auctioned off at NFL Auction, with proceeds benefitting the American Cancer Society and team charities. The NFL is also selling special pink apparel on its online store.

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