Panini Behind the Scenes: A Package Deal

Look, it’s no secret that trading card packaging often gets a bad rap — 0r is it “wrap?” — in the wide, wonderful world of card collecting. It’s a tragically underappreciated part of the total package (pun intended) that gets precious little attention from collectors — despite being the first thing they see of their favorite products in most cases.

But know this: The Panini America production team has a keen appreciation for all aspects of the packaging process and it shows every time we launch a product.

Earlier this week, two members of our award-worthy production squad — teammates Jeremy Johnson and Linda Sanchez — were working diligently on some of the finer preliminary points of packaging and were nice enough to tip me off to the proceedings. On this particular day, I was treated to early routings for a bevy of box configurations and box designs for 2010-11 Donruss Basketball and seemingly miles of unmarred mylar for the 2010-11 Threads Basketball overwrap.

As always, here’s hoping you enjoy this behind-the-scenes scenery, and that you click away with a deeper appreciation for the packaging side of things.