Look, it's no secret that trading card packaging often gets a bad rap -- 0r is it "wrap?" -- in the wide, wonderful world of card collecting. It's a tragically underappreciated part of the total package (pun intended) that gets precious little attention from collectors -- despite being the first thing they see of their favorite products in most cases.
Look, it’s no secret that trading card packaging often gets a bad rap — 0r is it “wrap?” — in the wide, wonderful world of card collecting. It’s a tragically underappreciated part of the total package (pun intended) that gets precious little attention from collectors — despite being the first thing they see of their favorite products in most cases.
But know this: The Panini America production team has a keen appreciation for all aspects of the packaging process and it shows every time we launch a product.
Earlier this week, two members of our award-worthy production squad — teammates Jeremy Johnson and Linda Sanchez — were working diligently on some of the finer preliminary points of packaging and were nice enough to tip me off to the proceedings. On this particular day, I was treated to early routings for a bevy of box configurations and box designs for 2010-11 Donruss Basketball and seemingly miles of unmarred mylar for the 2010-11 Threads Basketball overwrap.
As always, here’s hoping you enjoy this behind-the-scenes scenery, and that you click away with a deeper appreciation for the packaging side of things.
2 Replies to “Panini Behind the Scenes: A Package Deal”
I think a pyramid-style box would be rather cool and would be easy to configure in a case, maybe start taking cues from how DVD box sets are built.
I pay a lot of attention to the packaging myself. In fact as a kid I based my pack purchases solely on this aspect.
Now I’d been away from the hobby for the last 12 years and just recently got back into it late this year. I have to say I am pretty disgusted at how high end products are packaged. Foil packs inside cushioned boxes inside tin containers inside a bigger cardboard box?! What a shameful waste of materials! In an age of eco-friendliness and consciousness how can we stand by this travesty? Is all this necessary to make consumers feel they are getting the appropriate bang for their buck? I think not. I say Panini and the rest should set an example by being a little more ‘green’ and conserve on packaging which will no doubt lead to lower prices and “de-alienating” the rest of the hobby folk from the high end releases.