BACKPANINI NWSL PLAYER OF THE DAY PROMOTION TO KICK-OFF OCTOBER 15 AT 400 HOBBY SHOPS NATIONWIDE
Hobby shop registration opens September 16th for the hobby’s favorite in-store promotion giving collectors the chance to win thousands of prizes including exclusive promo packs, t-shirts, Panini swag, autographed cards and a VIP experience with an NWSL star
IRVING, TX – September 15, 2026 — Panini America, the world’s largest licensed sports and entertainment collectibles company, today announced the launch of its Panini NWSL Player of the Day promotion, an immersive, in-store program designed to engage fans and collectors, timed with the release of three new Panini NWSL trading card products: Donruss Optic NWSL; Crown Royale NWSL; and Prizm Black NWSL.
The promotion will run at 400 brick-and-mortar hobby shops across the USA from October 15 through December 1, with shop registration opening on September 16. A complete list of participating shops, official rules and program details will be available at the Panini POD Hobby Shops Locator on October 10.
Participating shops will receive a free promotional kit which includes; NWSL-themed point of purchase posters, exclusive NWSL Player of the Day promo packs, t-shirts, shopping bags, breaker mat, autographed card, and more.
At the center of the promotion is a vibrant in-store poster featuring one NWSL star from each team plus three wild cards; Trinity Rodman, Marta and Sophia Wilson. Each day, a different player is designated as the “Player of the Day.” Collectors who purchase packs of officially licensed Panini NWSL trading cards and uncover that player or one of the wild cards win prizes.
Daily winners will be entered into weekly drawings at each participating store. As with other Panini Player of the Day programs, the promotion is designed to drive repeat visits, reward collectors of all levels and create a community-focused atmosphere inside hobby shops.
At the conclusion of the on-store promotion, each shop will award their grand prize winner with an exclusive POD autographed card of a top NWSL star such as; Wilson, Mallory Swanson, Rose Lavelle, Emily Sonnett, Kenza Dali, Riley Tiernan and more.
All shop grand prize winners are entered into the national sweepstakes with another autographed card being awarded to 25 runners-up. The grand prize winner will win a VIP experience that includes Panini swag, exclusive collectibles and the chance to meet an NWSL player.
“Our WNBA and World Cup themed player of the day promotions were remarkably well-received by hobby shops and collectors, so we felt the timing was perfect to combine soccer and one of the most popular women’s sports leagues for an NWSL-themed promotion timed with the release of our 2026 NWSL-licensed trading cards,” said Jason Howarth, Senior Vice President of Marketing & Athlete Relations for Panini America.”
Since its debut, Panini’s Player of the Day platform has engaged hundreds of thousands of collectors across multiple sports, connecting fans with their favorite players while driving traffic and excitement at local hobby shops.
Eligible hobby shops will receive an invitation to register via email on September 16. Shop owners who do not receive an invitation, can request participation by emailing the shop name and address to [email protected]. They will be invited based upon eligibility and availability. For more information, visit www.PaniniPOD.com.
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