#PaniniWildCard Promotion Turns Creative During NFL Divisional Playoffs (Gallery)

January 15, 2013

Panini Second Week WildCard Collage

The Twitter-obliterating sensation that is #PaniniWildCard began two weeks ago during the NFL’s wildcard playoff weekend — and through two solid days generated true hobby hysteria earmarked by unmatched engagement from the best collectors on the planet, smiles aplenty and more than 30 free boxes of Panini America NFL trading cards as prizes to lucky winners.

But during last weekend’s divisional round of the NFL playoffs, we switched things up a bit by asking collectors to Tweet us pics of them getting creative with our cards. Once again, our loyal fans and collectors way exceeded expectations. From flawless card-chitecture to witty wordplay to game predictions to bona fide works of cardboard art, Panini America collectors proved for the umpteenth time their talent, their passion and their dedication with some of the best Tweets we’ve received since, well, ever.

 The result: Our collectors won more boxes (at least one per quarter during all four games) and the #PaniniWildCard hash tag trended — again. Here are just some of the creative Tweets that filled the @PaniniAmerica timeline with merriment, memories and flat-out fun last weekend:

You can check out all of the other tremendous Tweets from the contest by searching the #PaniniWildCard hash tag on Twitter — which might not be a bad idea if you’re looking for context for the more than 150 clever images that follow. From all of us here at Panini America: A sincere “thank you” to everyone for participating and continuing to make everything we do here way more enjoyable and way more rewarding than it has a right to be.

Enjoy the gallery, and stay tuned to find out just what we have in store for the NFC and AFC Conference Championship games on Sunday.