Popular Panini NFL Player of the Day Hobby Shop Promo Returns for 18th Straight Year

September 14, 2017

Panini America 2017 NFL POD Main

You’ll have to forgive hobby shop owners across North America if they’re a little more giddy than normal this week. It is, after all, that time of year. Panini America’s popular NFL Player of the Day promotional kits began arriving this week, officially launching the 18th annual edition of the hobby’s longest-running — and arguably most successful — in-store promotion. The program won the Best Ongoing Promotion Award at the 2017 Industry Summit in Las Vegas.

Once again this season, Panini America has teamed up with the NFLPA to deliver an outstanding promotion that will win one lucky collector the chance to spend the day with an NFL player, and thousands of others the chance to collect a special promotion-exclusive card set featuring an expansive selection of veteran stars, Rookie Cards, memorabilia cards, striking parallels and a compelling autograph checklist (the complete product checklist is linked below).

For 2017, almost 600 hobby shops are participating in the free promotion, including 70 first-time shops. Visit your local hobby shop for additional information, details on how to get in on the action and click here to find a participating Player of the Day hobby shop near you.

For your viewing pleasure below, we offer a must-see gallery showcasing some of this year’s set highlights. Enjoy the gallery and be sure to follow the @PaniniPOD Twitter account all season long for additional updates and for almost-daily chances to win free prizes. You can also follow along on Facebook.

Here’s the 2017 NFL POD checklist: 2017 Panini NFL Player of the Day Card Set Checklist