White Sparkle Basketball Gets the Preferred Treatment in Exclusive Online Promotion
Panini America's highly anticipated 2017-18 Prizm Basketball White Sparkle Prizms are ready for their closeup. Just minutes ago at the official online store of Panini America, the red-hot White Sparkles made their debut as an online exclusive and there's only one way to get them: By purchasing a box of 2016-17 Preferred Basketball. Collectors will receive one three-card White Sparkle…
Teaser Gallery: Panini America Cracks Open Two Boxes of 2017-18 Prizm Basketball
It took a little longer than we had anticipated, but we finally got our hands on a few hobby boxes of the scorching-hot 2017-18 Prizm Basketball here in the Panini America Marketing Department. Truth be told, the product is so in demand that we had resigned ourselves to the notion that we wouldn't see any boxes. The product went live just…
Record Web Traffic Generates Rapid Sellout of 2017-18 Prizm Basketball 1st Off The Line
Panini America unintentionally created an industrywide furor earlier today when company officials opened up the preorder window for 2017-18 Prizm Basketball "1st Off The Line" boxes, a development that lead to an unprecedented spike in web traffic to the official online store and the Panini Direct app. The result: More than 120,000 web sessions, a temporary decline in website performance…
Panini America’s “1st Off The Line” Program Continues with 2017-18 Prizm Basketball
Panini America officials this morning opened the preorder window for 2017-18 Prizm Basketball "1st Off The Line" boxes, the latest product in the company's online-exclusive series. 2017-18 Prizm Basketball "1st Off The Line" boxes will feature bonus Red Shimmer Prizm parallels (two per box, on average) numbered to just eight in addition to the other hobby-box content (including two autographs…
Panini America Provides Detailed First Look at 2017-18 Prizm Basketball (Gallery)
Panini America's heavily chased Prizm Basketball product long ago struck a chord with all types of collectors by delivering an irresistible combination of colors and technology that continue to stand the test of time and attract a crowd. But it's likely that all of the Prizms that have come before have been setting the stage for the spectacular 2017-18 edition…