White Sparkle Basketball Gets the Preferred Treatment in Exclusive Online Promotion

Panini America's highly anticipated 2017-18 Prizm Basketball White Sparkle Prizms are ready for their closeup. Just minutes ago at the official online store of Panini America, the red-hot White Sparkles made their debut as an online exclusive and there's only one way to get them: By purchasing a box of 2016-17 Preferred Basketball. Collectors will receive one three-card White Sparkle…

Record Web Traffic Generates Rapid Sellout of 2017-18 Prizm Basketball 1st Off The Line

Panini America unintentionally created an industrywide furor earlier today when company officials opened up the preorder window for 2017-18 Prizm Basketball "1st Off The Line" boxes, a development that lead to an unprecedented spike in web traffic to the official online store and the Panini Direct app. The result: More than 120,000 web sessions, a temporary decline in website performance…

Panini America’s “1st Off The Line” Program Continues with 2017-18 Prizm Basketball

Panini America officials this morning opened the preorder window for 2017-18 Prizm Basketball "1st Off The Line" boxes, the latest product in the company's online-exclusive series. 2017-18 Prizm Basketball "1st Off The Line" boxes will feature bonus Red Shimmer Prizm parallels (two per box, on average) numbered to just eight in addition to the other hobby-box content (including two autographs…

Panini America Provides Detailed First Look at 2017-18 Prizm Basketball (Gallery)

Panini America's heavily chased Prizm Basketball product long ago struck a chord with all types of collectors by delivering an irresistible combination of colors and technology that continue to stand the test of time and attract a crowd. But it's likely that all of the Prizms that have come before have been setting the stage for the spectacular 2017-18 edition…