Panini America Secures Exclusive Rights to One Direction; Photocards Coming in Fall

Panini America, the world’s largest sports and entertainment collectibles company, announced today that it has secured the exclusive global collectibles rights to British/Irish boy-band sensation One Direction. The relationship includes exclusivity in the U.S. The company’s first product devoted to the group, a set of 90 collectible photocards, will release in the fall. Drawing comparisons to the Beatles, One Direction…