Panini America Reveals . . . the Official 2011 Absolute Memorabilia Football Checklist
It's shaping up to be another wildly eventful day here at Panini America, what with 2011 Crown Royale Football, 2011 Adrenalyn NFL and 2011 Justin Bieber 2.0 all releasing and feedback still flowing in on last week's release of 2011 Absolute Memorabilia Football. We'll post the world premiere Panini Unwrapped episode starring Crown Royale later today and we'll have updates…
And the Nominees Are . . . Voting Begins for the Week 7 Pepsi NFL Rookie of the Week
Want to know who gets more excited than Panini America and NFL collectors about NFL Rookie performances each week during the season? Pepsi with its NFL Rookie of the Week initiative. So it comes as no surprise after months of behind-the-scenes work that Panini America and Pepsi would come together to help promote Pepsi Rookie of the Week voting and…
Video & Gallery: On the Production Line with 2011 Absolute Memorabilia Football
Last Friday we gave you a tantalizing peek into the packout process for 2011 Absolute Memorabilia Football, an image-filled appetite-whetting precursor to today's exclusive video footage taken right there on the production line. In addition to the brief-but-compelling piece of cinematography that follows, we also managed to get our hands on some additional cards from packout that will shed just a little more…
Panini America On Location: Packout Begins for 2011 Absolute Memorabilia Football
"Rocket." It's the term we use inside Panini America headquarters for a product that is poised for an explosive ascent on the secondary market and in customer appreciation. Friday morning at the Panini America printing facility, I had the opportunity to spend some quality time with such a rocket. Indeed, 2011 Absolute Memorabilia Football is poised for takeoff. (more…)
Panini America World Premiere: The 2011 Playoff Contenders Football Rookie Tickets
Following a brief dose of social-media suspense-building yesterday and a visual history lesson earlier today, the time has come for Panini America to unveil the design for its ballyhooed 2011 Playoff Contenders Football Rookie Ticket Rookie Cards. The 2011 edition of this perenniel pigskin product-of-the-year favorite will hit shelves in early January, but we all know it's never too early to pull the curtain…
Panini Peek Preview Gallery: 2011 Donruss Rated Rookies Football Boxed Set
Panini America made a splash with budget-minded football collectors last season with the celebrated launch of the 2010 Donruss Rated Rookies Football Box Set. Last year's debut boasted a highly collectible recipe steeped in splendid, value-delivered simplicity. The good news: It's returning in 2011 boasting the same bang-in-a-box brilliance but with 100 new NFL rookies and one rookie autograph in every box. (more…)
Drool Gallery: A Pre-Autograph Peek at the 2011 Plates & Patches Football RCs (Part 2)
There are manifold benefits emanating from Panini America’s effort to acquire more on-card autographs for its roster of 2011 NFL products. First and foremost, obviously, is that collectors want more on-card autographs. But one of the real hidden beauties of the process is that it requires the actual cards being signed be completed way earlier than normal – which…
Drool Gallery: A Pre-Autograph Peek at the 2011 Plates & Patches Football RCs (Part 1)
There are manifold benefits emanating from Panini America's effort to acquire more on-card autographs for its roster of 2011 NFL products. First and foremost, obviously, is that collectors want more on-card autographs. But one of the real hidden beauties of the process is that it requires the actual cards being signed be completed way earlier than normal -- which means we get our first look at the…
Before the Signatures: The Gold Rookie Card Parallels from 2011 Gold Standard Football
You'll have to excuse Joe White if he seems especially over-stressed and under-rested these days. It's White, you see, who's responsible for coordinating and executing every one of the seemingly countless signings required to ensure Panini America's 2011 NFL Rookie Card lineup remains as on-card intensive as possible. And right about now, White's in overdrive, absolutely engulfed by the whirlwind of dates and times and shipping information…
First Look: The Exclusive Panini America 2011 NFL Player of the Day 18-Card Set
Yesterday we released preliminary information on the 2011 Panini America NFL Player of the Day hobby shop promotion, which this month begins its 12th consecutive season as one of the most successful hobby shop initiatives of all time. In that preview we referenced a special 18-card, promotion-exclusive set that will be available only to those hobby shops participating in the…