Panini America Premieres a New-Look HRX in 2013 Prizm Football (Watch It Now)

Panini America's pioneering HRX Video Trading Cards generated international headlines when they debuted in 2010-11 Totally Certified Basketball more than two years ago. The mere concept of a trading card embedded with an HD-quality screen and up to 20 minutes of video footage was mind-blowing. Panini America's execution of that concept, well, that was earth-shaking stuff, too. But when collectors begin…