Cleveland Cavs, Pepsi, Panini America Set to Unveil Uncle Drew Rookie Cards Tonight
The Cleveland Cavaliers will host the Atlanta Hawks tonight in a marquee Eastern Conference matchup filled with plenty of early season drama. And while injured Cavs superstar Kyrie Irving may not be authoring highlights inside Quicken Loans Arena tonight, his silver-haired, sweet-shooting alter ego -- Pepsi's now-famous Uncle Drew -- certainly will be. Thanks to a unique partnership between the…
Together Again: Panini America, Pepsi Team for 2014 Pepsi NFL Rookie of the Week
We love NFL rookies at Panini America. We love interacting with them at the NFLPA Rookie Premiere every summer. We love the fact that with their potential and their performances, they drive sales of every NFL product we make every year. But you want to know who loves NFL rookies as much as we do? Pepsi and football collectors. Indeed,…
Panini America Partners with Pepsi for 2011 NFL Rookie of the Week Promotion
Want to know who gets more excited than Panini America and NFL collectors about NFL Rookie performances each week during the season? Pepsi with its NFL Rookie of the Week initiative. So it comes as no surprise after months of behind-the-scenes work that Panini America and Pepsi would come together to help promote Pepsi Rookie of the Week voting and Panini America NFL…