Cleveland Cavs, Pepsi, Panini America Set to Unveil Uncle Drew Rookie Cards Tonight

The Cleveland Cavaliers will host the Atlanta Hawks tonight in a marquee Eastern Conference matchup filled with plenty of early season drama. And while injured Cavs superstar Kyrie Irving may not be authoring highlights inside Quicken Loans Arena tonight, his silver-haired, sweet-shooting alter ego -- Pepsi's now-famous Uncle Drew -- certainly will be. Thanks to a unique partnership between the…

Panini America Partners with Pepsi for 2011 NFL Rookie of the Week Promotion

Want to know who gets more excited than Panini America and NFL collectors about NFL Rookie performances each week during the season?  Pepsi with its NFL Rookie of the Week initiative. So it comes as no surprise after months of behind-the-scenes work that Panini America and Pepsi would come together to help promote Pepsi Rookie of the Week voting and Panini America NFL…