Record Web Traffic Generates Rapid Sellout of 2017-18 Prizm Basketball 1st Off The Line
Panini America unintentionally created an industrywide furor earlier today when company officials opened up the preorder window for 2017-18 Prizm Basketball "1st Off The Line" boxes, a development that lead to an unprecedented spike in web traffic to the official online store and the Panini Direct app. The result: More than 120,000 web sessions, a temporary decline in website performance…
Panini America’s “1st Off The Line” Program Continues with 2017-18 Prizm Basketball
Panini America officials this morning opened the preorder window for 2017-18 Prizm Basketball "1st Off The Line" boxes, the latest product in the company's online-exclusive series. 2017-18 Prizm Basketball "1st Off The Line" boxes will feature bonus Red Shimmer Prizm parallels (two per box, on average) numbered to just eight in addition to the other hobby-box content (including two autographs…