On a sunny, sultry Tuesday evening in the shadows of Atwell Middle School in Dallas, Panini America and Cowboys rookie receiver Terrance Williams paid a special pre-practice visit to the Oak Cliff Redskins of North Texas Pop Warner -- and they came bearing gifts.
On a sunny, sultry Tuesday evening in the shadows of Atwell Middle School in Dallas, Panini America and Cowboys rookie receiver Terrance Williams paid a special pre-practice visit to the Oak Cliff Redskins of North Texas Pop Warner — and they came bearing gifts.
Williams, a Dallas kid himself, was on hand to help Panini America award the Redskins with the brand new football helmets they won through a special concussion-awareness promotion included in Panini America’s 2012 NFL Sticker Collection. Williams spent more than an hour with Redskins players, cheerleaders, parents and coaches, offering words of encouragement and support in addition to the sweet new headgear.
Before he left, Williams signed a special Private Signings photograph for everyone, posed for pictures and did his best to promote the good cause by conducting on-site interviews with Dallas sportscasting icon Dale Hansen (for ABC affiliate WFAA), Fox Sports Radio and dallascowboys.com.
“We’re extremely proud of our exclusive long-term relationship with Pop Warner and it’s about so much more than hanging banners,” said Jason Howarth, Panini America Vice President of Marketing. “It’s about making a lasting positive difference in the lives of Pop Warner athletes on and off the field. It’s about leveraging our relationships with NFL superstars to make events like this one truly special.”
As the official and exclusive trading card and sticker partner of Pop Warner, Panini America awards a helmet grant to one lucky team every year in conjunction with the release of the NFL Sticker Collection.
For a complete recap of yesterday’s ceremony, check out the following video and gallery.
Here’s the video . . .
Here’s the image gallery . . .