Panini America, the world’s largest sports and entertainment collectibles company and the exclusive trading card partner of the NBA, will celebrate the NBA’s return with a completely overhauled roster of products engineered to appeal equally to casual fans and hardcore collectors alike for the 2011-12 season.
Panini America, the world’s largest sports and entertainment collectibles company and the exclusive trading card partner of the NBA, will celebrate the NBA’s return with a completely overhauled roster of products for the 2011-12 season engineered to appeal equally to casual fans and hardcore collectors alike.
The company announced today that it has planned five products for the new season, including the return of the venerable Hoops brand and special double rookie redemption cards honoring the 2011-12 and 2012-13 Rookie Classes.
Panini America will tip off the new NBA collecting season with the late-February hobby release of 2012 Preferred Basketball, a new high-end addition that will deliver three autographs and one six- or eight-piece memorabilia booklet card in every pack. Preferred will retail for $200.
Preferred will be followed by the triumphant return of Hoops (March), a collecting landmark that ignited the basketball collecting craze with a history-making debut in 1989-90. With a $1 retail pack price, Hoops will appeal to a broad fan base and will also include autographed buybacks of original 1989-90 Hoops cards. Panini America also will release a hobby-specific version of Hoops ($2 a pack and $72 a box) that will feature 15 inserts, autographed copies of original 1989-90 Hoops cards and two autographs per box.
“We are excited by the return of the NBA and look forward to delivering NBA trading cards to basketball fans around the world with the release of our 2011-12 NBA products,” said Panini America CEO Mark Warsop. “There was so much excitement for the NBA and its players last season and we are looking forward to picking up where we left off. The time away has only strengthened the demand for Panini NBA trading card products and we’re confident that our new product roster will be well received.”
After Hoops, Panini America will release 2011-12 Limited (May), 2011-12 Past & Present (June) and 2011-12 Gold Standard (July). The Limited and Gold Standard releases will include unique cards redeemable for the first Rookie Cards of members of the 2011-12 and 2012-13 NBA rookie classes.
Stay tuned to The Knight’s Lance for additional details on Panini America’s complete 2012 NBA product roster.