Video: Dallas-Area Collector Claims World's Longest Trading Card at Panini America HQ

When Dallas-area collector Craig Nelson first pulled the redemption card from his box of 2011 National Treasures Football Tuesday at SMP Sports Cards in Grapevine, Texas, he breathed a frustrating sigh and tossed it on the counter toward store manager Chad Brooks.


When Dallas-area collector Craig Nelson first pulled the redemption card from his box of 2011 National Treasures Football Tuesday at SMP Sports Cards in Grapevine, Texas, he breathed a frustrating sigh and tossed it on the counter toward store manager Chad Brooks.
Brooks picked it up, read it and immediately went nuts. This was no ordinary redemption card. It was card #0, one of the five randomly inserted into the product that earned the holder one of the world’s longest trading cards.

Brooks was on the phone with Panini America officials Wednesday morning, asking if he could bring Nelson — a physical education teacher in the area — by the office to pick up his treasure. While we typically don’t allow in-person redemptions, we made a special exception in this case.
As a result, Nelson played hooky on Thursday afternoon and became the first collector in the world to take possession of the world’s longest trading card.

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12 Replies to “Video: Dallas-Area Collector Claims World's Longest Trading Card at Panini America HQ”

  1. Pingback: Anonymous
  2. Out of curiosity, why would you design a card that there is literally no way to display that you could think of?
    Why not make it a square shape so it could be framed nice and neatly?

  3. Simply epic pull, I know one of the reegulars from SMP and hear nothing but good things about the shop. I’ve also bought from them on ebay and they do a stellar job there. Congrats to Craig on the big find, thanks as always to Tracy for bringing it to us!

  4. Amazing. Love how Panini does so much with its customers. How much closer do you get then being right there. Now thats behind the scenes. Incredible video as always. Thats one incredible card.

  5. Congrat’s on that great card!!! And it was actually made!!!! And ready to go Wonderful!!I have some customers waiting on single jersey auto cards from 2 years ago. I bet they would drive down for them,too…… Love The Luck

  6. Very nice….card? As an autograph hound, I would lose my lunch with a pull like that. Congrats to the new owner, the shop in which it was pulled and awesome job Panini. Thanks for posting this Tracy.

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