Video & Gallery: Panini America Production Line Confidential with 2011-12 NBA Hoops

February 20, 2012

Last Friday we tipped the weekend off right with a smashing sneak peek at 2011-12 NBA Hoops Basketball and promised an expanded examination of the first NBA card set since last September’s release of 2010-11 Elite Black Box. Today we make good on that promise.

Above you’ll find a splendid and revealing video shot Friday at the Panini America printing facility that includes exclusive footage straight from the production line and from the quality control room, where Panini America NBA brand developers Keith Hower and Wes Elliott provide more insight on 2011-12 NBA Hoops. Below, you’ll find 34 additional images that we didn’t show you on Friday.

Enjoy this extended sneak peek and stay tuned to The Knight’s Lance for additional coverage.

(Oh, and thanks as always to the deft cinematic stylings of Tom “The Ripper” Key for his work on the video.)