What’s in Panini America’s Swag Bag for the 2013 NFLPA Rookie Premiere Players?

May 16, 2013

Skull Candy Swag Bag 2

LOS ANGELES — Tomorrow, during Friday’s final round of player autograph rotations prior to Saturday’s 2013 NFLPA Rookie Premiere at the Rose Bowl, Panini America officials will treat the 40 rookies in attendance to one sweet parting gift: A swag bag full of goodies that will likely be every bit as exciting and memorable as the players’ first Panini America Rookie Cards.

So, what will the players score in their Panini America bags this year? Well, for starters, there’s the always-stylish, always-in-demand Rated Rookie T-shirt and a limited allotment of their “Personal Edition” Elite Inscriptions cards. But the special gift in that bag likely to make the most noise with the rookies this season? Their special white Skullcandy Crusher headphones — the same ones worn by Panini-exclusive athlete Kevin Durant.

“The Crusher has amazing bass; it’s literally like having two sub-woofers in your ears,” said Jason Howarth, Vice President of Marketing for Panini. “Whether the guys are using them to get into their zone before the game or just relaxing on the plane, we wanted them to keep Panini top of mind. The Skullcandy Crusher ensures Panini will come across the way we like it: Loud!”

Their own trading cards, an iconic T-shirt and Skullcandy Crushers. It’s called #PaniniSwag.

Stay tuned to The Knight’s Lance for continued coverage of the 2013 NFLPA Rookie Premiere and follow along on Twitter @PaniniAmerica #ScoreRookie.

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