AVAILABLE Wednesday (12/7) | 2022 Donruss Optic Baseball (HOBBY)

RELEASE DATE:  Wednesday, December 7th at 11am (CST) at the Panini Direct Store PIS DOCUMENT:  22_DonrussOpticBB_PIS_Hobby_EDITED DETAILS:  One of the most popular brands in the Hobby, Donruss Optic is back with 2022 Donruss Optic Baseball! Chase the coveted Rated Rookie cards of your favorite newcomers! Something to make note of for this release is the inclusion of "hot boxes" in…

AVAILABLE FRIDAY (12/2) | 2022 Revolution WNBA Basketball (HOBBY)

RELEASE DATE:  Friday, December 2nd at 12pm (CST) at the Panini Direct Store PIS DOCUMENT:  22_WNBA_Revolution_BK_PIS DETAILS: Panini America's Revolution brand tips-off for the first time for the WNBA! 2022 Revolution WNBA Basketball is packed with groovy designs and eye-catching parallels, like the Hobby-favorite Galactic! Catch more details below, as well as a sneak preview of the product. PRODUCT BREAKDOWN: Hobby…

DROPPING FRIDAY (12/2) | 2022 Flawless Collegiate Football (HOBBY)

RELEASE DATE:  Friday, December 2nd at 11am (CST) at the Panini Direct Store PIS DOCUMENT:  22_FlawlessCLCFB_PIS_Hobby DETAILS:  There's nothing quite like opening a Flawless briefcase. There's just something incredibly special about peaking inside a briefcase full of ultra high end sports cards featuring autographs and game worn memorabilia! Which is why I'm excited to announce the latest product from Panini…

Dropping Friday (12/2) | 2022 Absolute NFL Football (HOBBY)

RELEASE DATE:  Friday, December 2nd at 10am (CST) at the Panini Direct Store PIS DOCUMENT:  22_Absolute_FB_PIS_Hobby DETAILS:  Returning to the gridiron for another NFL season is Panini America's Absolute Football! Collect your favorite NFL stars and rookies in this Hobby favorite! 2022 Absolute Football is also the home of the SSP juggernaut, the Kaboom series! Chase both of the SSP product…

Panini Kids Crates Series 6 | In Stores Soon!!

DETAILS: Panini Kid’s Crates (Series 6) will be arriving in Hobby shops before the Thanksgiving Holiday. We will also have a limited offering  at Panini Direct following the release at Hobby shops. See the product breakdown below and a sneak preview of the product. **Need a Kids Crate fix and not willing to wait for Series 6 to come out?…

AVAILABLE TOMORROW (11/9) | 2022 Mosaic Baseball (HOBBY)

RELEASE DATE:  Wednesday, November 9th at 1pm (CST) at the Panini Direct Store PIS DOCUMENT:  22_MosaicBB_PIS_Hobby DETAILS:  The Mosaic brand returns to the diamond for the 2022 baseball season! 2022 Mosaic Baseball (Hobby) promises to deliver all the fan favorites and up-and-coming stars on one of our most popular opti-chrome designs! Mosaic always includes great insert content - and this year…

AVAILABLE NOW | 2022 Prizm FIFA World Cup Soccer (Hobby)

RELEASE DATE:  Wednesday, November 9th at 11am (CST) at the Panini Direct Store PIS DOCUMENT:  22_PrizmFifaWC_PIS_Hobby DETAILS:  The world’s greatest soccer tournament is here again, and the Prizm brand is celebrating it! Prizm Soccer returns for FIFA World Cup Qatar 2022™, featuring all 32 qualified teams. This product includes everything a World Cup soccer fan could want in a trading card…

Ep #52 Going Direct – Panini America & Going Direct Live From the Dallas Card Show!!

DETAILS: The Going Direct crew takes on the Dallas Card Show! The Dallas Card Show was this past weekend, and we decided to drop by to spend a few hours with our people, the card community! We sat down with several of our friends including some of our favorite Hobby personalities (Jay from Mojo Sports Cards, Ryan Johnson from CardCollector2),…

DROPPING TOMORROW (11/8) | 2022 Prizm WNBA Basketball Premium Box Set

RELEASE DATE:  Tuesday, November 8th at 11am (CST) via Dutch Auction at the Panini Direct Store PIS DOCUMENT:  22_WNBA_Prizm_Premium_Box_Set_PIS DETAILS:  Did you love the Prizm WNBA Hobby boxes and need another fix? You're in luck, the 2022 Prizm WNBA Premium Box Set is here! Collect this limited edition 201-card set, that includes 200 base cards (all numbered /99) and one exclusive…

PANINI + REEBOK Question Shoe Collaboration OFFICIALLY DROPS TOMORROW!!

RELEASE DATE:  Tuesday, November 8th at 2pm (CST)  at the Panini Direct Store DETAILS:  We're very excited to announce the official release of the Reebok + Panini Question Basketball Shoe Series! The legendary Allen Iverson made the Question popular, and Panini America is jazzed to be putting our own spin on this Reebok product! Catch more details below, as well as…
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