For the First Time, Panini America’s Popular Player of the Day Promo Coming to the NBA
While the NBA’s best teams will be competing for a championship ring this spring, NBA trading card collectors will be battling for the chance to spend a day with an NBA player. For the first time ever, Panini America and the NBA are bringing the popular Player of the Day hobby shop promotion to the hardwood in support of Panini America NBA trading cards.
Timed with the start of the NBA Playoffs in mid April, 400 hobby shops across the U.S. will host the Panini NBA Player of the Day promotion. Every time collectors purchase packs of Panini America NBA trading cards at a participating hobby shop, they are one step closer to spending the day with an NBA player or winning one of the 50,000 prizes being awarded. Interested hobby shops can still register for the free promotion now at www.PaniniPOD.com.
“The Player of the Day promotion helps hobby shops sell more trading cards while rewarding collectors who purchase Panini products,” said Jason Howarth, Panini America’s Vice President of Marketing. “We are thrilled to offer this promotion to hobby shops in support of our NBA trading cards and also make one collector’s dream come true by rewarding an opportunity to spend a day with an NBA player.”
How It Works
The centerpiece of the promotion is a poster featuring Panini America NBA card images of one player from each of the 30 NBA teams. Each day, a different player on the poster is designated as the “Panini NBA Player of the Day” while Panini spokesmen Kobe Bryant and Kevin Durant are “Wild Cards” for the duration of the promotion. Every time collectors purchase packs of officially licensed Panini America NBA trading cards and pull the Player of the Day or a Wild Card, they win a prize. Each week, stores will conduct a drawing from the daily winners to award a weekly prize. Then, at the end of the month-long promotion, each store will award a grand prize to its store winner and enter them into the national sweepstakes.
Each participating shop receives a free merchandise kit with all of the materials needed to run the promotion, including promotional posters, shopping bags, exclusive Panini NBA POD promo packs, an exclusive Panini NBA POD autographed card as well as T-shirts, water bottles, tote bags and phone chargers emblazoned with the Panini NBA Player of the Day logo.
Each participating hobby shop also receives more than 100 Panini NBA POD promo packs which includes a 25-card base set featuring 15 veterans and 10 rookies, with popular Cracked Ice parallels of each. Additionally, there are nine memorabilia cards randomly inserted into packs. The memorabilia checklist includes top rookies such as Karl-Anthony Towns, Kristaps Porzingis, D’Angelo Russell and more.
Finally, there’s an exclusive 18-card autograph set that features cards are slabbed in a protective case by Beckett Grading. The signature checklist boasts an impressive lineup of rookies and young stars including: Porzingis, Justise Winslow, Devin Booker, Marcus Smart, Harrison Barnes, Giannis Antetokounmpo and more. Each shop will receive one autograph card to award to their grand prize winner.
Collectors will also get to enjoy the promotion online by following @PaniniPOD on Twitter. Throughout the month of May, collectors can win some of the same prizes being awarded at hobby shops though an assortment of contests.
If you’re a hobby shop owner who has yet to register for this free promotion, you can do that now by visiting www.PaniniPOD.com. In the coming days, we’ll have a complete preview of the 2016 NBA Player of the Day autograph and memorabilia sets. But for now, here’s your first look at the base set.