BACKPANINI AMERICA KICKS OFF A WAVE OF NEW NWSL TRADING CARD SETS
Prizm Black, Donruss Optic and Crown Royale to Showcase the NWSL’s Brightest Stars
Irving, TX – October 13, 2026 – Panini America, a subsidiary of the Panini Group, the world’s largest sports and entertainment collectibles company, introduced today three new National Women’s Soccer League (NWSL) products.
Panini, in its first season of a multi-year partnership as the exclusive trading card partner of the NWSL and the NWSL Players Association (NWSLPA), is now offering Panini 2026 NWSL Prizm Black Soccer, Panini 2026 Donruss Optic NWSL and 2026 NWSL Crown Royale Soccer sets. These new products are in addition to the recently launched 2026 Donruss NWSL Soccer line, Panini’s inaugural NWSL collection.
“We are proud and excited to be offering our initial NWSL trading card sets, celebrating the league’s outstanding athletes and clubs,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations at Panini America. “These releases offer fans and collectors an exciting range of cards to discover and enjoy, while highlighting our iconic Panini brands, including Prizm Black. As we look ahead, we are excited to build on our partnership with the NWSL and expand our offerings even further.”
Each of the new sets will be available this fall at Target, Wal-Mart and other major retailers and hobby shops nationwide, as well as on the Panini America website. Additionally, Panini will also continue to offer NWSL cards via its Panini Instant Card platform, which commemorate key moments throughout the season.
The debut of Panini 2026 NWSL Prizm Black Soccer features some of the most recognizable inserts in the hobby, including Color Blast, Stained Glass, and Manga. This extensive set from Panini’s flagship Prizm brand features striking designs and autographs from a broad range of players across the NWSL. Every hobby box features 10 packs of five cards, with 20 Prizm cards, 10 inserts, and two autographed cards, on average.
Panini 2026 Donruss Optic NWSL features a 200-card base set, with such colorful cards as Downtown, Night Moves, Tunnel Vision, Net Marvels, Pitch Queens, and the brand-new Kismet. First Off The Line boxes will include three autograph or memorabilia cards, 16 inserts, 4 numbered and 12 additional parallels, 16 Rated Rookies and one bonus FOTL Exclusive Parallel. The Hobby box features the same configuration as the FOTL product, except for the exclusive parallel.
The Panini 2026 NWSL Crown Royale Soccer hobby box contains one autograph, two memorabilia cards, two base parallels and one insert. Panini’s highly coveted Kaboom! inserts are included in the Crown Royale collection as well.
In addition to its’ partnership with the NWSL and NWSLPA, Panini has a storied history in soccer, beginning with Serie A at the company’s founding in 1961, being a partner of the FIFA World Cup since 1970 and additional soccer licenses that include U.S. Soccer, USMNT, USWNTPA, La Liga, The English Football League, and the Barclays Women’s Super League. Panini also has a strong presence in women’s sports, including the WNBA, WNBPA, multiple university athletic programs, and the 3-on-3 basketball league Unrivaled.
About Panini America
Panini America is a subsidiary of The Panini Group, established over 60 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for WNBA, WNBAPA, NASCAR, FIFA, the NWSL and NWSLPA, Unrivaled, LIV Golf, the Professional Fighters League, College, Disney, and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Naismith Memorial Basketball Hall of Fame, Elite 11 and Pop Warner Little Scholars, Inc.
Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at www.paniniamerica.net, www.paninigroup.com or
http://blog.paniniamerica.net/. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube, and Instagram.
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