A Must-See First Look at the Panini America 2015 Father’s Day Promotion (Gallery)

June 03, 2015

2015 Father's Day Blog Main

If the country’s finest sellers of bad ties, “World’s Greatest Dad” coffee mugs and designer boxers have experienced a significant slump in the last three years (especially in the country’s hottest collecting markets), well, we apologize. Indeed, since bursting onto the scene in the summer of 2012, Panini America’s annual Father’s Day hobby shop promotion has fundamentally altered the way kids and their moms shop for Dad on his special day.

With the bold introduction three years ago of a wrapper-redemption program intended to replicate the wild success of the company’s Black Friday promotion, Panini America officials transformed Father’s Day — traditionally a sleepy Sunday afternoon in most of America’s hobby shops — into a bona fide collecting holiday. Along the way, the program has strengthened the unique family bond that collecting creates between a father and his children.

In 2015, the Panini America Father’s Day phenomenon returns. Boasting a holiday-exclusive card set featuring a plethora of unique memorabilia and autograph inclusions, this year’s offering looks to be one of the most content-rich yet. The 2015 Father’s Day set will begin packing out early next week and the special packs should arrive in participating hobby shops a few days before Father’s Day.

Until then, though, you can bet that we’ll be bringing you complete coverage of everything we have in store for the 2015 set right here on The Knight’s Lance, beginning with today’s first look at the 60-card, multisport base set that includes 24 veteran stars and 26 Rookie Cards numbered to 599. Not shown in this particular preview are 10 additional memorabilia Rookie Cards numbered to 99 that we’ll showcase soon.

Stay tuned in the coming days also for a complete list of participating 2015 Father’s Day dealers.

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