Panini America On Location: A Massive Gallery of Super Bowl XLV Week Activities
DALLAS -- More than six inches of overnight snow has turned this already-frozen Friday in North Texas into something of a freaky Friday, just three days removed from the showcase that is Super Bowl XLV. For those of us at Panini America, things are just starting to heat up. Indeed, with enough events and enough activation to keep us on…
Panini America On Location: Week 2 Kicks Off at the 2011 NFL Experience
DALLAS -- It's a frigid 16 degrees outside the Dallas Convention Center. Inside, things are starting to heat up as the 2011 NFL Experience enters its second week. Virtually every school in North Texas has been closed the last two days as the Metroplex copes with a once-every-two-decades winter storm. The good news: That means more foot traffic inside the NFL Experience, where…
Panini America On Location: A Raucous NHL All-Star Weekend in Raleigh, N.C.
RALEIGH, N.C. -- We just thought Friday was wild and woolly during the first day of 2011 NHL All-Star Weekend. Turns out it was nothing more than an ice-breaking appetizer. Indeed the weekend gave way to a frenzied, festive free-for-fall that featured show-stealing Panini America activation at both the Raleigh Convention Center for NHL Fan Fair and at the RBC Center for a massive sampling opportunity…
Panini America On Location: Sights from the 2011 NFL Experience
With the big game now officially a week away, Saturday at the NFL Experience has "officially" become the kickoff to Super Bowl week. With snow predicted next week in North Texas, the Dallas Convention Center was smoking hot as pigskin fanatics gazed upon more than 850,000 square feet of football heaven. With so much to see, I only had time…
Panini America On Location: Day-One Sights from the 2011 NHL All-Star Fan Fair
RALEIGH, N.C. -- The puck officially dropped on the 2011 NHL Fan Fair Friday afternoon, a festive first day when elbow room was hard to come by and Panini America hockey wrappers filled the Raleigh Convention Center floor like carpet. When we weren't overwhelmed with foot traffic inside the booth, we managed to take a few pictures of the day's festivities, which featured a steady…
Trio of NHL Rookie Superstars to Sign at Panini America Booth this Weekend
On Saturday evening in Raleigh, N.C., many of the NHL's brightest young stars will showcase their wares in the Honda SuperSkills event in conjunction with 2011 NHL All-Star Weekend. But before they do that, three of those standout rookies will spend quality time with collectors at the Panini America booth. No. 1 overall pick Taylor Hall, No. 2 overall pick Tyler Seguin and…
The Drool Gallery: Panini America’s 2011 NHL All-Star Game Box Wars Prizes
Among the most buzz-worthy events at any show Panini America attends are the company's wrapper-redemption and Box Wars promotions that strive to put cornerstone, event-specific cards into collectors hands while generating brisk business for dealers on the show floor. That absolutely won't change when the company's booth opens Friday at the NHL All-Star Game's Fan Fair in Raleigh, N.C. In fact, judging by…
Panini America Prepares to Kick Off the 2011 NFL Experience in its Own Backyard
The first weekend of the Super Bowl XLV NFL Experience kicks off on Thursday at the Dallas Convention Center, just miles from Panini America's corporate headquarters. Fittingly, the company's plans for the show are as big as the host state. With an aim to please diehard Lone Star locals as well as those fans descending upon the neighborhood to support Super…
The Drool Gallery: 2011 NHL All-Star Game Wrapper Redemption Autographs
Yesterday, we shared with The Knight's Lance's loyal hockey readers an overview of our plans for this weekend's NHL All-Star Game in Raleigh, N.C. Along with that ice-breaking sneak peek, we showed you some standard base and insert images from our product-propelling wrapper redemption set. Today, we offer you the first look at some of the sweet signatures sure to be driving a good deal of…
Panini America Behind the Scenes: The Trading Card Conference Room
[youtube=https://www.youtube.com/watch?v=eHxR7qFoAOw&fs=1&hl=en_US] With Panini America headquarters a virtual ghost town on the eve of the holiday break, Tracy Hackler takes collectors behind the scenes of a conference room made for card lovers by card lovers. Consider the trip down collecting's memory lane our holiday gift to you.