Demystifying Panini America's 2011-12 NBA Dual Rookie Redemption Programs

May 29, 2012


Almost since the day it was announced more than five months ago, Panini America’s decision to include a unique Dual Rookie Redemption program in three of its 2011-12 NBA products has been the subject of many a spirited hobby discussion.
And those discussions have only intensified in the few weeks since the first redemption cards made their debut in 2011-12 Past & Present Basketball. So we decided now might be a good time to address the most pertinent, talked-about or misunderstood elements of the program.

The Checklists
The checklist for all 2011 Rookie Redemptions will be determined during a live drawing right here on The Knight’s Lance beginning at 9 p.m. CST on October 29, 2012. All three programs (2011-12 Past & Present, 2011-12 Limited and 2011-12 Gold Standard) will include matching checklists for for the 2011-12 Rookie Redemptions.
The checklist for all 2012 Rookie Redemptions will be determined based on the actual results of the 2012 NBA Draft that will take place on June 28.
The Cards
All 2011 Rookie Redemption cards will be autographed. All 2012 Rookie Redemptions will not be autographed. Also, despite sharing checklists across all three programs, each set’s Rookie Redemption cards will be unique to their respective program. So, Past & Present will include its own Rookie Redemptions, Limited will include its own and Gold Standard will include its own. (Spoiler alert: Gold Standard’s 2012 Rookie Redemptions will be made of metal.)
The Rationale
From the very first day Panini America product developers set out to create the 2011-12 NBA line, the idea was to incorporate this year’s batch of rookies only as part of the Dual Rookie Redemption program. Why? Well, for starters, the lockout created time and resource constraints that prevented us from producing a traditional Rookie Card crop in 2011-12 NBA Hoops and essentially impacted every product that followed.
In addition, the situation created an opportunity for us to create a double Rookie Card class in all of our 2012-13 products that will undeniably make those releases even stronger than they otherwise would’ve been.
“If we would have included ‘true’ Rookie Cards in the five releases we produced for 2011-12, key NBA players like 2011-12 Rookie of the Year Kyrie Irving, San Antonio’s Kawhi Leonard and Denver’s Kenneth Faried would have missed many of our most popular sets,” said David Porter, Panini America’s NBA Brand Manager. “With the time constraints produced by the NBA’s ‘extended off-season,’ this just wasn’t possible.
“The Dual Rookie Redemption program in 2011-12 provides us the opportunity to create a unique chase this year while also putting us in a position to offer collectors the most dynamic and comprehensive Rookie Card program ever produced throughout 2012-13. We’re truly excited about it.”
Stay tuned to The Knight’s Lance for additional details.

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