Gold Rush: Dallas Collector Becomes First to Claim Playoff Contenders Golden Ticket

February 18, 2011

Dallas-area collector Michael Keller struck gold Wednesday night, literally, when he pulled a Golden Ticket solid-gold redemption card from a pack of 2010 Playoff Contenders Football.

First thing Thursday morning, Keller made the 20-mile trek to Panini America corporate headquarters to become the first collector in the world to take possession of his solid-gold gem featuring New York Jets quarterback Mark Sanchez.

In this exclusive video, watch as the first Golden Ticket is removed from the Panini America vault and delivered to Keller, who called the pull easily the greatest of his 25-year collecting career.