BACKPANINI AMERICA ANNOUNCES NEW YORK CITY’S ROCKEFELLER CENTER WILL SERVE AS ITS HUB FOR THE FIFA WORLD CUP 2026™
Irving, TX – June 4, 2026 – The Panini FIFA World Cup™ sticker collection has captivated fans and collectors around the globe for nearly 60 years, celebrating the players and teams competing on the sport’s biggest stage.
Now, it’s ready for Rockefeller Center.
Panini America, a subsidiary of the Panini Group, the world’s largest sports and entertainment collectibles company and the exclusive trading card and sticker partner of FIFA, is bringing a multi-week experience to one of New York City’s most iconic landmarks starting this week through the FIFA World Cup 2026™ Final. Helping fans start, continue and complete their FIFA World Cup 2026™ Sticker Collection and collect FIFA World Cup 2026™ trading cards.
The Panini fan experience launched this week at Rockefeller Center and includes a special Panini truck where fans can buy Panini FIFA World Cup™ stickers and trading cards as well as interactive elements, and opportunities to engage and trade stickers with fellow collectors. Panini will also be taking over the historic Rockefeller Center ticket booth at 33 West 50th Street, serving as a destination for fans to meet up and swap stickers. From July 6th through July 19th, a limited-edition, exclusive trading card and holographic sticker will be available while supplies last at Top of the Rock, Rockefeller Center’s observation deck located 70 floors above Manhattan featuring unparalleled 360-degree views of NYC.
Panini kicked things off today with a ceremonial sticker swap at a vintage Panini truck at 30 Rockefeller Plaza featuring former Italian star and 2006 World Cup champion Alessandro Nesta. Followed by a special taping of the Eli Manning Show presented by Prizm at Top of the Rock Observation Deck which will air in advance of the start of the tournament.
Entering its sixth season, the Eli Manning Show presented by Prizm has amassed over 150 million video views and features guests at the intersection of sports, entertainment and lifestyle with episodes streaming on the New York Giants official YouTube channel.
Panini’s experience will expand as part of the NYNJ World Cup 26 & Telemundo Fan Village at Rockefeller Center taking place July 6 through July 19. Rockefeller Center’s 12-acre campus will transform into the flagship Manhattan Fan Experience featuring live match broadcasts, food and drink and programming for all ages. Panini’s activation will expand into the Fan Village with daily sticker swaps, athlete appearances, custom digital sticker creation, and an interactive soccer speed kick experience.
“Our Panini FIFA World Cup™ sticker collection has brought fans all over the world together for generations, and this year’s FIFA World Cup 2026™ sticker collection, our largest ever, is no different,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations at Panini America. “For us, it makes perfect sense to have this presence in the heart of New York City, giving us an opportunity to engage and celebrate with soccer fans of all ages, nationalities and with soccer fans all over the world.”
About Panini America
Panini America is a subsidiary of The Panini Group, established over 60 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for WNBA, WNBAPA, NASCAR, FIFA, the NWSL and NWSLPA, Unrivaled, LIV Golf, the Professional Fighters League, College, Disney, and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame, Elite 11 and Pop Warner Little Scholars, Inc.
Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at www.paniniamerica.net, www.paninigroup.com or
http://blog.paniniamerica.net/. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube, and Instagram.
About Rockefeller Center
For more than 90 years, Rockefeller Center has been a global icon in the heart of New York City. Conceived by John D. Rockefeller Jr. as a “city within the city,” the Center comprises 13 buildings connected by an underground concourse. Under the stewardship of owner and operator Tishman Speyer, the Center has become the city’s most dynamic place to work, play, dine, shop, and celebrate. Rockefeller Center is home to New York’s leading attractions including The Rink, offering ice skating from October to March each year; and the Top of the Rock Observation Deck, featuring two experiences: The Beam, recreating the iconic 1932 photo, and SKYLIFT, elevating visitors on an open-air glass platform three stories above 30 Rock’s 70th-floor rooftop for unrivaled, unobstructed 360-degree views. Live entertainment is offered throughout the year across NBC Studios, Radio City Music Hall, the Today Show Summer Concert Series, and iNDIEPLAZA by Rough Trade. Rockefeller Center is open daily and features year-round public programming, events and activations on the Plaza.
For more information or to purchase tickets to attractions and programs, visit rockefellercenter.com.
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CONTACTS:
Taylor Strategy
