BACKPANINI AMERICA EXPANDS INTO TIKTOK SHOP
Launching with Live Shopping Event and An Exclusive FIFA World Cup Prizm 2026™ Breakaway Product
Irving, TX – September 22, 2026 – Panini America, a subsidiary of the Panini Group, the world’s largest sports and entertainment collectibles company, announced today its new shopping experience on TikTok Shop.
Panini will celebrate its debut on the platform with a special live shopping event on Wednesday, September 23rd from 1:00 to 3:00 pm ET. Featuring NFL legend Chad “Ochocinco” Johnson and co-hosted with Kay Adams, the event will be livestreamed on Panini’s TikTok profile, @paniniamerica.
During the event, Panini will be offering a TikTok-exclusive product, the Panini Prizm FIFA World Cup 2026™ Breakaway box. The special-edition line features cards representing all 48 countries, and includes the fan-favorite National Landmarks, along with exceedingly rare, limited inserts such as Alter Ego, Manga, and Color Blast. There are also parallels in each box, including Blue and Red Breakaway Prizm cards and Lavender Breakaway Prizm cards. The Prizm Breakaway cards are numbered to 75 and exclusive to these boxes.
The release also features an autograph roster with the likes of current stars Erling Haaland, Kylian Mbappe, and Florian Wirtz, along with legendary performers of yesterday such as Pelé, Diego Maradona, and Franz Beckenbauer. Their autographs, along with many others, can be found in inserts such as Quad Signatures, Signature Moments, and the all-new National Heroes. There will also be a new Signatures insert featuring members of the 1994 United States FIFA World Cup team.
Each of the TikTok-exclusive Panini Prizm FIFA World Cup 2026™ Breakaway boxes contains, on average:
- One Silver insert
- Nine other inserts/insert parallels
- Four numbered base parallels
- One Silver base
- Five Blue and Red base parallels
- One Autograph
“TikTok Shop provides an exciting new way to bring the Panini experience directly to collectors and fans,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations at Panini America. “It is a dynamic new destination where fans can discover and connect with Panini and our products. We are also excited to offer a TikTok-exclusive Panini Prizm World Cup 2026™ Breakaway box that will be a must have for fans and collectors.”
The Panini Prizm FIFA World Cup 2026™ Breakaway product will be available on Panini’s TikTok Shop during and after the live shopping event, while supplies last. The shop will also offer a curated selection of Panini products, with additional exclusive releases planned in the coming months.
About Panini America
Panini America is a subsidiary of The Panini Group, established over 60 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America, and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for WNBA, WNBAPA, NASCAR, FIFA, the NWSL and NWSLPA, Unrivaled, LIV Golf, the Professional Fighters League, College, Disney, and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Naismith Memorial Basketball Hall of Fame, Elite 11 and Pop Warner Little Scholars, Inc.
Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at www.paniniamerica.net, www.paninigroup.com or
http://blog.paniniamerica.net/. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube, and Instagram.
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